We’ve just launched three new testing metrics: ROAS (return on ad spend) RPI (revenue per impression) CPA (cost per action) To make the names of the metrics line up with what Google uses inside of AdWords; we went with their naming conventions instead of the typical marketing convention. Here’s the translation between what Google calls […]
The much asked for teams feature has finally launched. When you navigate to your account settings, you will see a new tab called teams. You can now invite other people to manage your ad tests and view your data. We have not capped how many people can access your data, so you should be able […]
Thank you for all the feedback we’ve received throughout the beta so far. It’s been incredibly useful in designing a new interface. We’ve been working hard to design a UI that just ‘looks’ nicer and is a bit easier to navigate. We have the the first version of the new user interface created. […]