In our last two column we discussed setting your confidence levels and what you need to know about minimum data. What we haven’t addressed yet is what data points you should assign minimum data levels to based upon your testing metrics. As an example, if you are testing by CTR, your conversions don’t matter since […]
Before you waste your time examining ad tests, you want to ensure that every ad has reach a minimum data threshold. Within any sample set, it is easy to find a pattern that is caused due to chance. However, as the amount of data you have increases, the likelihood that a statistically significant result is […]
We’ve had a lot of feedback on additional ways that you can segment exactly what ads get included in a multi-ad group test and we’ve just launched new options for determining what ads are included: You can choose to only include (or exclude) ad groups with specific labels in addition to selecting campaigns. This will […]