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Do You Have Insignificant Test Results? How to use Maximum Data in Ad Testing

December 1, 2015 Brad Ad Testing

It’s always nice when your ads pass your minimum data amounts and achieve statistical significance. However, there are many times that your ad tests won’t achieve the necessary confidence levels to take action. As we’re often looking for places to take an action, these types of tests are often missed and ad tests linger with […]

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