This week we’re featuring everything you need to know about click through rate. This metric is one that Google pushes you to use the most as their ad rotation default is set to optimize for clicks, which is the highest click through rate ad. This metric is useful to use for ad testing when you […]
When you are running ad tests, there are generally six different metrics that you can use to determine winners; however, the way they are used can be very inconsistent, and some metrics are misunderstood. Over the course of the next six weeks; we will be featuring one metric per week and taking a deep dive […]
Many companies pay large amounts of money through corporate research to gain a small amount of information into their customer base. However, you are already spending money with paid search and you can use the insights from that spend to learn a lot about your customers through just good ad testing. The first thing you […]
The goal of ad testing is to improve your overall account performance. However, it is difficult to tell just how your metrics will change based upon pausing your losing ads. Therefore, we just launched a new feature that will show you what would have happened to your metrics if your losing ad wasn’t running for […]