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New features: Create Ad Rules (including Bing Ads) & View Disapprovals

January 28, 2016 Brad New Features

We have two new features to tell you about today: Ad Rules and viewing disapproved ads. Manage When Your Ads Run: Ad Rules We’ve launched ad rules in Adalysis so you can automatically enable and pause ads. These rules are independent of any rules you have set in AdWords; however, we also support this in […]

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If Your Mobile Conversions Suck– Should You Really Just Ignore Mobile PPC?

January 26, 2016 Brad Google Ads Insights

You’re already using a –80% mobile bid modifier and yet mobile still just feels like its draining your budget each month. You’d rather spend money on tablets than mobile devices. Your mobile CTR isn’t bad, but when you look at your cross device conversions; they are 0. And you know its working as you had […]

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New Features: Easily Filter, Create, and Manage Ads in Bulk

January 19, 2016 Brad New Features

We’ve just launched some powerful new features that should make it easy for you to pause, create, and manage ads in bulk. As these new features work with the filter commands that we launched a short while ago, we’re going to quickly review the filters and then get into the new features so you can […]

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DSA Testing: What you need to know to test dynamic search ads effectively

Brad Ad Testing

Dynamic search ads (DSA) are an unusual ad format as you don’t write a headline or pick a destination URL. With these ads, you choose what part of your site you want Google to use to scan for potential keywords and Google will show your ad and the relevant destination URL when the search query […]

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Inside the Ad Testing Metrics: Revenue Per Impression (RPI) & Profit Per Impression (PPI)

January 12, 2016 Brad Ad Testing

This week we’re featuring everything you need to know about using RPI (Revenue per Impression)  as your testing metric. This is sometimes called profit per impression (PPI). The difference between RPI or PPI isn’t in the metric calculations within your PPC account. The difference has to do with how you are passing data to your […]

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