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Mobile Preferred Ads Get 2x The CTR as Other Ads on Mobile Devices

February 23, 2016 Brad Ads

When you look at a lot of the trends in PPC these days, you often hear ‘mobile is taking over’. If mobile is taking over, or at least making a strong showing; then marketers should be focused on thinking about mobile users differently than desktop users. This goes beyond bidding to using mobile or responsive […]

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Improve Your Ads by Leveraging Seasonal Trends

February 16, 2016 Brad Ads

The majority of products have seasonal trends.  You don’t see many people buying patio furniture in November or Ski Jackets in June. That’s because the seasons or specific events change buying behavior. Consider these trends: Valentine’s week is the top week for flower sales Super Bowl week is the 2nd highest week (behind Black Friday) […]

Ratio between assisted clicks and converted clicks

3 Ways to Handle Assisted Conversions

February 9, 2016 Brad Google Ads Insights

What do you do in this scenario? Day 1: A user clicks on keyword 1 Day 3: A user clicks on keyword 2 and converts Do you give all the credit to keyword 2? If you are using a search engine tracking script or Google Analytics to track your conversions and you are bidding based […]

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Two Simple Ways to Find & Fix Terrible Headlines

February 4, 2016 Brad Ads

I still see absolutely terrible ad results all the time. There are usually two main culprits to this problem: Dynamic Keyword Insertion Mass creating ads without checking the length Take a look at these 4 ad headlines: The word ‘Stereo’ is 6 characters. A headline can be up to 25. Just by adding a few […]

What metric should you use?

What Ad Testing Metric is Best for Your PPC Account?

February 2, 2016 Brad Ad Testing

There is not a ‘best’ testing metric for everyone. There is a best testing metric based upon what you are trying to accomplish. We’ve put together a quick reference chart to easily let you see what testing metric you should be using: What do you want to do? The metric you should use Increase conversions […]

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