Ad + Landing Page Testing

How to Test Landing Pages & Ads Together

March 29, 2016 Brad Ad Testing, Google Ads Insights

Ad advertiser recently contacted us and asked a simple question: If I want to test two ads and two landing pages; is this how I should setup my ad test: Ad A to Landing Page 1 Ad B to Landing Page 2 There’s not a simple answer to this question as it depends on what […]

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Easy To Follow Instructions to Increasing Your Quality Score

March 22, 2016 Brad Quality Score

Quality Score optimization is essential to any PPC account. Increasing your quality scores can: Decrease your CPC Increase your ad position Cause your ad to show if its not showing due to poor quality scores Cause your ad to show on more matching queries (depending on match types) There’s two factors to increasing quality score: […]

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10 Steps to improving Landing page experience.

March 15, 2016 Brad Google Ads Insights

Are you fed up of seeing “landing page experience below average”? In this article I’m going to be explaining just how heavily weighted landing page experience is, in the quality score algorithm, with the aid of big data case studies from Wordstream, Adobe and Adalysis. I’m also going to be walking you step by step […]

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How We Decide to Automate a Task

March 10, 2016 Brad General

We’re big fans of automation; but not everything should be automated. There are a few considerations with automation: Is the process repeatable & consistent? With automation; you’re trusting the system to do the exact same thing over and over without any variation. If you don’t trust all the inputs; then you should not automate the […]

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New Features: Quality Score Analysis In-Depth

March 8, 2016 Brad New Features

Increasing your quality scores can help you increase your average position or decrease your cost per click or both. The issue with quality score optimization is that it has mostly been manual work since Google doesn’t show all the sub-factors of quality score (landing page, ad relevance, CTR) in an easy to sort and segment […]

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How Many Ad Extensions Should You Use?

March 1, 2016 Brad Ads

Ad Extensions are incredibly important to any PPC account. Here’s just a few of the benefits of using ad extensions: Used to calculate ad rank (along with quality score and bid) Showcase additional information to the user Allow for more conversions types (calls, driving directions) Gives the user more information about the company/product Causes the […]

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