Ads test results

When Should You Create a New Ad Test?

April 19, 2016 Brad Ad Testing

You created an ad test, you waited to accumulate some data, and now you have winners and losers. What do you do next? In reality, you have two simple options: Pause losers & create new ads immediately Pause losers & wait to create new ads There are several considerations to take into account before you […]

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Managing Low Volume Keywords in the Alpha/Beta or Managed/Discovery Workflow

April 12, 2016 Brad Keywords

The workflow often known as Alpha/Beta or Managed/Discovery works like this: Discovery campaign (beta): Use modified broad match keywords When a search query consistently receives conversions; then you make it a negative exact match in the search campaign and add it as an exact match keyword in the managed (alpha) campaign     This structure […]

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The Importance of Ad Extensions in a Sidebarless Google World

April 5, 2016 Brad Ads

Google recently removed the sidebar ads for Google search results; and the focus has been around the overall impact such as: Higher ad position Static CPCs Less total impressions More total clicks All of that information makes sense since there are less ads on the page and a 4th ad above the organic results. However, […]

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