Keywords filtered by negative keyword conflict

Negative Keyword Features Launched

May 31, 2016 Brad New Features

We’re working on an amazing new negative keyword feature; but to build it – we need to develop some other functionality along the way and we’re happy to announce some of this functionality has been launched. Negative Keyword Conflicts A common problem in accounts is that some of your keywords are being blocked by negative […]

Brad Geddes and Alberto Merola on the webinar "Reverse Engineering the AdWords Quality Score for Lower CPC"

Join us for an In-Depth Webinar on Quality Score

May 26, 2016 Brad Quality Score, Webinars

We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd. There’s a few topics we’ll cover in the webinar. Quality Score Importance Quality Score is one of the most important and least important numbers in your AdWords account at the same time. When its bad, it […]

Statistics of the multiple ads variations thumbnail

Why You Should Always Run Multiple Remarketing Offers

May 24, 2016 Brad Google Ads Insights

Searchers don’t search for the same keywords over and over and over again. People search once, maybe twice, on the same keyword and that’s it. This means that if you are customizing your ads by ad groups (and have good account structure so that the ads are highly related to the keywords and random keywords […]

Dependance of ROAS and number of orders per month on bid type

When Accounts Should Abandon ROAS for CPA Bidding & Testing

May 17, 2016 Brad Google Ads Insights

When you work in ecommerce, the name of the game is ROAS (or ROI, depending on your definitions) management. You deal in margins, hard costs, and you need to ensure that your bidding and testing is accounting for these margins. However, there are times when ROAS fails; and I want to take you through a […]

Quality Score Analysis

How to Diagnose & Increase Your Quality Scores in Adalysis

May 10, 2016 Brad Quality Score

We recently launched several new features to make diagnosing and improving your quality scores in AdWords & Bing easy to do within Adalysis. This quick video tutorial will walk you through the process and give you some quality score insights on how to diagnose and increase your quality scores using these new features. You can see […]

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