We’re working on an amazing new negative keyword feature; but to build it – we need to develop some other functionality along the way and we’re happy to announce some of this functionality has been launched. Negative Keyword Conflicts A common problem in accounts is that some of your keywords are being blocked by negative […]
We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd. There’s a few topics we’ll cover in the webinar. Quality Score Importance Quality Score is one of the most important and least important numbers in your AdWords account at the same time. When its bad, it […]
Searchers don’t search for the same keywords over and over and over again. People search once, maybe twice, on the same keyword and that’s it. This means that if you are customizing your ads by ad groups (and have good account structure so that the ads are highly related to the keywords and random keywords […]
When you work in ecommerce, the name of the game is ROAS (or ROI, depending on your definitions) management. You deal in margins, hard costs, and you need to ensure that your bidding and testing is accounting for these margins. However, there are times when ROAS fails; and I want to take you through a […]
We recently launched several new features to make diagnosing and improving your quality scores in AdWords & Bing easy to do within Adalysis. This quick video tutorial will walk you through the process and give you some quality score insights on how to diagnose and increase your quality scores using these new features. You can see […]