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Adalysis Now Supports ETAs (Expanded Text Ads)

August 22, 2016 Brad Ads, New Features

Adalysis now has support for expanded text ads (ETAs). This is a large change to both ads in your account and how Adalysis calculates the ad test data so please take a moment to understand the changes. How ETAs are Tested ETAs can run on any device and don’t carry a mobile preferred flag. This […]

Comparison of STA and ETA

How to Test Expanded Text Ads

Brad Ad Testing, Ads

In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are […]

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Why It’s Impossible to Project ‘Above Average’ CTRs in Quality Score

August 11, 2016 Brad Quality Score

We’re often asked by advertisers questions such as “I have a 44% CTR, why does Google say my expected CTR is average”. Now, 44% is high, and that’s for a brand term. However, we’ll see some accounts where non-brand needs at least a 15% CTR to be ‘above average’. As expected CTR is a major […]

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A Primer Guide to Why Audience Targeting Should Be Part of Your PPC Efforts

August 4, 2016 Brad Google Ads Insights

Audience targeting has long been associated with social advertising, and even before that, it was a tactic that you could use across display networks (before Google even rolled out these options). However, audience targeting is part of paid search – and if you’re not using audience targeting, you’re being left behind in your paid search […]

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Adalysis Improvements to Alerts & Historical Ads

August 1, 2016 Brad New Features

We’ve rolled out a few improvements to make it easier to work with alerts and historical ad tests. Alert Changes We’ve moved all the alerts into the dashboard and grouped them by where you should take action on the alert. For instance, if you have ad groups with no active ads in them; you’ll find […]

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