As websites grow and change, URLs have a tendency to change. If you’re in a hurry to create many new ads, it’s easy to make a mistake and mistype a URL. These mistakes result in you spending money sending traffic to broken pages. We’ve just launched a new feature that will alert you when you’re […]
We recently did a webinar thinking about the future of digital marketing, the current trends, and what businesses need to do to succeed with digital. The participants were: Avinash Kaushik | Web Analytics Faculty Chair, Market Motive, Digital Marketing Evangelist for Google Jennifer Cario | Social Media Faculty Chair, Market Motive, President SugarSpun Marketing Brad […]
In the past few months, we’ve added many new features to Adalysis: N-Grams Negative keyword conflicts, cleanup, and management Quality Score analysis Ad Extension usage and more Our goal is to focus users on actionable information and not let people get bogged down in repetitive analysis of trying to find problems. To bring some of […]
As you migrate to Expanded Text Ads (ETAs), you want to ensure your new ads are preforming as well or better than your standard text ads. In order to do that, we’re finding that there’s a few steps you should take: Determine What Ad Groups You Want to Test Not all of your ad groups […]