Google’s new Expanded Text Ad format is a chance to re-imagine your ads. It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time. Acquisio & Adalysis will be hosting a webinar that will help you walk through: The transition Techniques […]
Landing page analysis is an important aspect to PPC management; and we’ve launched some new features to make it easy to see your landing page performance and other issues. Landing Page Analysis On the landing page analysis screen, we’ll show you URLs that are used in more than one ad group so you can easily […]
One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses: Rising CPAs The difference in audience touch points over the years How audience targeting can help lower CPAs The types of audience targeting What can be done with audiences How to think about audiences in scale A […]
Adalysis is pleased to announce that we won the award for the “Best PPC Management Software Suite” presented by the US Search Awards. The award show was hosted at Caesars Palace in association with Pubcon Las Vegas. Adalysis had been shortlisted for Top Innovation and Best Management Suite at the US Search Awards and the […]
Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing: Testing ideas Hypothesis Data metrics Statistical significance Taking action Insights In this webinar, we’ll cover ad testing with Facebook, how to test in paid search, and testing metrics and processes that can be used across […]