Adalysis now has support for expanded text ads (ETAs). This is a large change to both ads in your account and how Adalysis calculates the ad test data so please take a moment to understand the changes. How ETAs are Tested ETAs can run on any device and don’t carry a mobile preferred flag. This […]
In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are […]
We’re often asked by advertisers questions such as “I have a 44% CTR, why does Google say my expected CTR is average”. Now, 44% is high, and that’s for a brand term. However, we’ll see some accounts where non-brand needs at least a 15% CTR to be ‘above average’. As expected CTR is a major […]
Audience targeting has long been associated with social advertising, and even before that, it was a tactic that you could use across display networks (before Google even rolled out these options). However, audience targeting is part of paid search – and if you’re not using audience targeting, you’re being left behind in your paid search […]
We’ve rolled out a few improvements to make it easier to work with alerts and historical ad tests. Alert Changes We’ve moved all the alerts into the dashboard and grouped them by where you should take action on the alert. For instance, if you have ad groups with no active ads in them; you’ll find […]
Ad Relevance makes up 22% of your visible quality score and it can be a difficult item to work with since it doesn’t always make logical or semantic sense. For instance, an easy way of thinking about relevance is semantically. If the keywords and overall idea is in the ad, then the ad should be […]
We recently did a webinar with Acquisio that dug deeply into Quality Scores. We covered: Each of the quality score components The weighting of each component How to increase each of the sub factors Easy workflows for improving your quality scores And much more The webinar recording is now online and you can view it […]
We just recorded a podcast with Edge of the Web Radio. The podcast covers everything from time management to ad testing. It’s a fun show full of laughter, insights, jokes, and great tips on managing PPC. If you haven’t checked out their podcast before, you should, its had some great guests ranging from Jessie Stricchiola […]
Ad extensions are a crucial part of your AdWords account. You must use them and have them – that’s a given. Most advertisers know and understand extensions these days. However, what we find is that while almost everyone is using them; most accounts have missed applying them to a few campaigns. It might be that […]
Image ads are often more difficult to test than text ads as, with image ads, you’re rarely just testing ad 1 versus ad 2. With image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size. For instance, you […]
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August 22, 2016 
Brad 
