Multi-ad group testing is a great way to test large numbers of ads or to get great insight into consumer behavior. To make it easier to test and find where you should be testing, we’ve added two new multi-ad group testing features. Partial Patterns When you are creating a multi-ad group test; you can click […]
Ad customizers, keyword insertion, and IF/Default ads allow you to customize your standard text ads based upon the searcher’s information. Keyword insertion puts your matching keyword into the ad Ad customizers allow you to customize the ads in many ways based off of specific criteria, such as location If/Default ads allow you to create different […]
Attribution management is one of those tossed-around buzz words that most people don’t know what to do with. Attribution isn’t that difficult. The hard part is knowing what question to ask: What model should I use for bidding? How do I determine if a channel should use ads with strong calls to action or brand […]
Some agencies have a large number of analysts and accounts to manage. To make it easier to find your specific accounts and only receive notifications for accounts that you work on; we’ve added a couple of new features. Account Labels The first is account labels. If you label your accounts (such as the analyst name); […]