We launched campaign level n-grams a while ago, and if you’re not familiar with this powerful way of analyzing your search query data, see this article. Our top n-gram feature request was to also include account level n-grams; and we’re happy to say, we’ve now launched this feature. You can now switch back and forth […]
Analyzing how your Quality Score changes over time can give you great insights into what ads and landing pages are leading to your best Quality Scores. It also lets you see as you conduct ad testing how this can improve your Quality Scores. When we think of Quality Score, it is made up of three […]
Duplicate Keywords When you have the same keyword & match type combination in two different ad groups within a campaign, you are not in control of your ad serving. It’s impossible to set the proper bid, analyze your quality score, and understand the effectiveness of the keyword. Therefore, you want to take control of your […]