Analyzing how your Quality Score changes over time can give you great insights into what ads and landing pages are leading to your best Quality Scores. It also lets you see as you conduct ad testing how this can improve your Quality Scores. When we think of Quality Score, it is made up of three […]
Duplicate Keywords When you have the same keyword & match type combination in two different ad groups within a campaign, you are not in control of your ad serving. It’s impossible to set the proper bid, analyze your quality score, and understand the effectiveness of the keyword. Therefore, you want to take control of your […]
Competing in Google Shopping is tough, but its fundamental to retailers success as it now accounts for more spend than search ads in the USA. To be successful there are 7 key things that you need to do, which are broken down in this infographic. The first is to segment search queries by brand v […]
Google recently announced that you can see more Quality Score data in AdWords including historical Quality Score. Being the first system to let you see and filter on all the sub factors (Expected CTR, Landing Page Experience, and Ad Relevance), we’re all for transparency in reporting. While Google has brought more data to Quality Score, […]
We’ve recently launched a ton of features: Partial pattern and suggested multi-ad group tests Multivariate testing and more bulk ad creation features More keyword & Search Query Analysis Features And now we have two more new features to add to everything we’ve launched in the past month. Ad Groups with 0 Keywords We’ve all done […]
On the heels of launching partial pattern analysis & suggested tests, bulk ad creation and multi-variant testing, we’ve circled back to keywords and search query data to help you out more in the targeting analysis. Keyword Filtering We find that a lot of companies don’t like using 1 and 2 word keywords outside of their […]
A keyword conflict is when you are blocking your ads from showing on active keywords. These are keywords you want to have running; and they aren’t showing your ads due to conflicts. For instance, let’s say this is our keyword list: Blue shoes Blue Nike shoes Green shoes Green Nike shoes etc If our negative […]
You’ve taken a lot of time creating your initial ads; and often you want to change them or create new ads in bulk. Adalysis’s bulk ad creation tools allows you to select many ad groups at once and then create ads within those ad groups at scale. Since you might be selecting ad groups that […]
Multi-ad group testing is a great way to test large numbers of ads or to get great insight into consumer behavior. To make it easier to test and find where you should be testing, we’ve added two new multi-ad group testing features. Partial Patterns When you are creating a multi-ad group test; you can click […]
Ad customizers, keyword insertion, and IF/Default ads allow you to customize your standard text ads based upon the searcher’s information. Keyword insertion puts your matching keyword into the ad Ad customizers allow you to customize the ads in many ways based off of specific criteria, such as location If/Default ads allow you to create different […]
Check Your Account For Free!
June 26, 2017 
Brad 
