Attribution management is one of those tossed-around buzz words that most people don’t know what to do with. Attribution isn’t that difficult. The hard part is knowing what question to ask: What model should I use for bidding? How do I determine if a channel should use ads with strong calls to action or brand […]
Some agencies have a large number of analysts and accounts to manage. To make it easier to find your specific accounts and only receive notifications for accounts that you work on; we’ve added a couple of new features. Account Labels The first is account labels. If you label your accounts (such as the analyst name); […]
Trying to find where your Quality Scores need improvement and what needs to be done to improve them is often a very manual process. Adalysis has been a leader in opening up Quality Score data by showing impression weighted data and even allowing you to sort and filter keywords by individual factors (expected CTR, ad […]
Attribution is a buzzword that if often tossed around to make bidding and channel management seem overly complex. In reality, attribution can be very simple. Or as complex as you want to make it. The first step to working with attribution is to understand not just how a model works, but when to use each […]
Google just made a huge announcement: Exact match keywords can now show for semantic matching queries and not just syntactic matching queries. What this means in reality is that your exact match keywords may show: When the query is in the reverse order of the keyword [New York City Flights] can now match to the […]
Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]
AdWords recently launched a way for you to create specific marketing messages for devices or audiences without having to use ad customizers. These are sometimes called IF ads and other times called Default ads. The advantage of these ads over ad customizers is that since they have ‘default text’ in them; text that shows to […]
We just launched a new feature that will automatically pause your losing ads and optionally replace them with new ads. You can see a video of how to use this feature; or read below more about it. Automatically Pause Losing Ads To use this feature, navigate to your Single-Adgroup Tests and then to the Loser […]
In our last article, we covered the basics of negative keywords: What they are Negative keyword match types Where to add them How to find them In this article, we will examine some of the most common problems with negative keywords. Inconsistent Usage One of the most common problems in larger accounts is that they […]
In 2017, we’ll be speaking all over the globe; if you’d like to connect with us, here’s some places where we can be found: March*: SMX Munich March*: SMX West (San Jose) April: Hero Conf (Los Angeles) May*: SMX London June*: SMX Advanced (Seattle) October*: SMX East (New York City) November: Pubcon (Las Vegas) * […]
Check Your Account For Free!
April 13, 2017 
Brad 
