We could talk about Google AdWords Quality Score for hours (even days). But no one has that much time. So we’ve put together the ‘exactly what you need to know’ guide to Quality Score. There’s no hype, frills, or lots of meaningless charts and data. We get to the point – what you need to […]
When we think about optimizing PPC accounts; we’re focused on making sure the right ad is being shown to the right person at the right time. We do this through targeting and organization. To ensure these items are working properly, we need to monitor results. Once we’re happy, then our focus is on getting more. […]
Not everyone can make it to a conference, so we’ve partnered with Hanapin Marketing, the creators of Hero Conf to bring you a day full of PPC goodness online – for free The sessions include: Machine Learning in Today’s Paid World Creating a Killer Paid Search & Paid Social Strategy Important 2018 Google AdWords Updates […]
We’ve just launched several new features: Broad match modifier tool Campaign Quality Score History ROAS columns for ad group, keywords, and search terms Keyword & keyword URL edit Landing page analysis downloads Broad Match Modifier Tool The broad match modifier is one out 20+ AdWords management tools in Adalysis. It makes it easy to convert […]
Thank You for Our Search Award We’re happy to announce that for the 2nd consecutive year; we’ve been awarded the Best PPC Management Suite Award by the US Search awards. While we get to collect the award; this is an award that should also be presented to our customers as they push us to keep […]
In 2017, we’ll be speaking all over the globe; if you’d like to connect with us, here’s some places where we can be found: March*: SMX Munich March*: SMX West (San Jose) April: Hero Conf (Los Angeles) May*: SMX London June*: SMX Advanced (Seattle) October*: SMX East (New York City) November: Pubcon (Las Vegas) * […]
Adalysis is pleased to announce that we won the award for the “Best PPC Management Software Suite” presented by the US Search Awards. The award show was hosted at Caesars Palace in association with Pubcon Las Vegas. Adalysis had been shortlisted for Top Innovation and Best Management Suite at the US Search Awards and the […]
I’ve been involved in PPC since 1998; and over those years I’ve used a lot of PPC tools from GoToast to PAD to Omniture and many more. There’s one tool that I started using for PPC in 2001 and I’m still using it today: My Calendar. Now most people don’t consider this a PPC tool; […]
We’re big fans of automation; but not everything should be automated. There are a few considerations with automation: Is the process repeatable & consistent? With automation; you’re trusting the system to do the exact same thing over and over without any variation. If you don’t trust all the inputs; then you should not automate the […]
Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why […]
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April 10, 2018 
Brad 
