Our latest feature release is PPC reporting for Adwords and Google Analytics accounts (Bing Ads and Facebook will follow shortly). Adalysis now provides over 250 pages of various ready made reports that you can either simply use as is, or customize to add/remove any additional elements or branding. The reports are interactive allowing you to zoom […]
PPC Week is a free week of PPC tips & tricks from the experts. Hear from: Brad Geddes (co-founder of Adalysis) Adobe Microsoft Unbounce Fred Vallaeys (ex-Googler) and more.. The topics include: Ad & Landing page testing Audience targeting & strategies Excel tips & tricks Analytics & reporting This is an online event that will […]
Adalysis now supports the Expanded DSAs. We have also added many filters to help you quickly analyze your data. These filters can be customized based upon the data criteria you want to use within your accounts. Expanded DSA Support We now support expanded DSAs (dynamic search ads). These will automatically be included in any relevant […]
We launched campaign level n-grams a while ago, and if you’re not familiar with this powerful way of analyzing your search query data, see this article. Our top n-gram feature request was to also include account level n-grams; and we’re happy to say, we’ve now launched this feature. You can now switch back and forth […]
Analyzing how your Quality Score changes over time can give you great insights into what ads and landing pages are leading to your best Quality Scores. It also lets you see as you conduct ad testing how this can improve your Quality Scores. When we think of Quality Score, it is made up of three […]
Duplicate Keywords When you have the same keyword & match type combination in two different ad groups within a campaign, you are not in control of your ad serving. It’s impossible to set the proper bid, analyze your quality score, and understand the effectiveness of the keyword. Therefore, you want to take control of your […]
Competing in Google Shopping is tough, but its fundamental to retailers success as it now accounts for more spend than search ads in the USA. To be successful there are 7 key things that you need to do, which are broken down in this infographic. The first is to segment search queries by brand v […]
Google recently announced that you can see more Quality Score data in AdWords including historical Quality Score. Being the first system to let you see and filter on all the sub factors (Expected CTR, Landing Page Experience, and Ad Relevance), we’re all for transparency in reporting. While Google has brought more data to Quality Score, […]
We’ve recently launched a ton of features: Partial pattern and suggested multi-ad group tests Multivariate testing and more bulk ad creation features More keyword & Search Query Analysis Features And now we have two more new features to add to everything we’ve launched in the past month. Ad Groups with 0 Keywords We’ve all done […]
On the heels of launching partial pattern analysis & suggested tests, bulk ad creation and multi-variant testing, we’ve circled back to keywords and search query data to help you out more in the targeting analysis. Keyword Filtering We find that a lot of companies don’t like using 1 and 2 word keywords outside of their […]