Google has several ad extensions views, and they are not intuitive as to how to use each one. In this video, we’re going to show you how to use the views for managing, analyzing, and testing your extensions. We’ll walk through: Overview of extension views Determine if you’re missing extensions Find out if Google is […]
Google Ads location targeting settings are not quite always as straightforward as they seem. If you choose to have your ads showing in the US, why do you see people from Germany, France, and Japan clicking on your ads? If you are only targeting Chicago, why do you have clicks from San Francisco? Beyond the […]
Google Ads Quality Score is made up of 3 primary factors: Expected CTR, Landing Page Experience, and Ad Relevancy. We’ve previously examined how to improve Quality Score and Understanding and improving Landing Page Experience. In this video, we will dig into the Ad Relevancy portion of Google’s Quality Score. While ad relevancy is only 22% […]
Tracking conversions is an essential part of PPC management so that you make data-driven decisions about your account. The deeper you dig into the conversion tracking setup, the more common it is to see mistakes. Many companies regularly audit their search terms, keywords, and ad tests, however, they don’t always audit their conversion settings. When […]
For a while, we displayed the automatic audit alerts in 2 categories: Critical (meaning they cover issues that stopped ad serving), and Optimization (for everything else) For some users, the above categories might not have adequately highlighted issues that might not have stopped ad serving but were hampering the effectiveness of the account. To more […]
Google Ads is changing how phrase match works as it will become like the current modified broad match. In addition, you will no longer be able to create modified broad match keywords after July. Here are some insights on working with Google’s Broad Match Modifier & Phrase Match Change. We’ve launched two new tools to […]
Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create broad match modifier terms. That means your old phrase match terms will expand to show […]
We just rolled out two new updates. The first is two new tabs on your dashboard to quickly view and segment your account performance data. The second is an upgrade to the Performance Analyzer. Account Performance Screens We rolled out two new tabs on your dashboard that will show your account performance data in an […]
We’ve recently added several new features to make data analysis and account management even easier for you. Ad Inspector You now have a new tool known as the Ad Inspector. Here you will find three new options that will help analyze your ads. Responsive Search Ads Analyzing responsive search ads can be difficult. To make […]
We’ve recently launched several improvements ranging from bid adjustments alerts to the automatic pausing of loser ads and draft ads management. Bid Adjustments can make a big difference to the profitability of your campaigns, but they are easy to overlook and difficult to calculate. We’ve made a change to how you can manage bid adjustments […]
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September 28, 2021 
Brad 
