Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why […]
We’ve just launched another great testing feature to help you automate your testing experience known as Draft Ads. Draft Ads allow you to create Ads in advance and then choose replacement conditions in which your loser Ad will be automatically paused and your draft Ad pushed live. With the creation of draft Ads, you can: […]
If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your ability to receive statistical significance data to make testing decisions. […]
Mobile users and desktop users behave differently. They are often looking to accomplish different tasks based upon the device type. Therefore you should test ads differently based upon the user’s device. However, first we should examine the concept of ‘effective device’ so you understand where your ads are really showing. Examining Effective Device With Google […]
There are many metrics you can split-test in Google AdWords by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead generation marketing campaigns, there are four […]
The idea for Adalysis was born in March of 2012 over a lunch meeting in Munich. We specked out the system, and started to code. A year easily went by just working through working with APIs, designing custom algorithms that could accommodate testing that was fully automated. This meant there was no need for the typical ‘control’ […]
There are so many features and possibilities within Adalysis, that it is very difficult to show them all in the user interface. We had a previous knowledge base; but the system wasn’t overly friendly to search and navigation. We’ve just migrated to a different knowledge base and ticket provider who’s system is vastly superior to our […]
We’ve just launched three new testing metrics: ROAS (return on ad spend) RPI (revenue per impression) CPA (cost per action) To make the names of the metrics line up with what Google uses inside of AdWords; we went with their naming conventions instead of the typical marketing convention. Here’s the translation between what Google calls […]
The much asked for teams feature has finally launched. When you navigate to your account settings, you will see a new tab called teams. You can now invite other people to manage your ad tests and view your data. We have not capped how many people can access your data, so you should be able […]
Thank you for all the feedback we’ve received throughout the beta so far. It’s been incredibly useful in designing a new interface. We’ve been working hard to design a UI that just ‘looks’ nicer and is a bit easier to navigate. We have the the first version of the new user interface created. […]
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November 11, 2014 
Brad 
