Adalysis now supports Bing ETAs. With ETAs in Bing; you can test them against your STAs (standard text ads) or test ETAs vs ETAs. We’ve also converted the AdWords ETA upgrade tool to work with Bing Ads. There are some slight differences in the ETA upgrade tools between AdWords & Bing due to the character […]
Google’s new Expanded Text Ad format is a chance to re-imagine your ads. It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time. Acquisio & Adalysis will be hosting a webinar that will help you walk through: The transition Techniques […]
Landing page analysis is an important aspect to PPC management; and we’ve launched some new features to make it easy to see your landing page performance and other issues. Landing Page Analysis On the landing page analysis screen, we’ll show you URLs that are used in more than one ad group so you can easily […]
One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses: Rising CPAs The difference in audience touch points over the years How audience targeting can help lower CPAs The types of audience targeting What can be done with audiences How to think about audiences in scale A […]
Adalysis is pleased to announce that we won the award for the “Best PPC Management Software Suite” presented by the US Search Awards. The award show was hosted at Caesars Palace in association with Pubcon Las Vegas. Adalysis had been shortlisted for Top Innovation and Best Management Suite at the US Search Awards and the […]
Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing: Testing ideas Hypothesis Data metrics Statistical significance Taking action Insights In this webinar, we’ll cover ad testing with Facebook, how to test in paid search, and testing metrics and processes that can be used across […]
As websites grow and change, URLs have a tendency to change. If you’re in a hurry to create many new ads, it’s easy to make a mistake and mistype a URL. These mistakes result in you spending money sending traffic to broken pages. We’ve just launched a new feature that will alert you when you’re […]
We recently did a webinar thinking about the future of digital marketing, the current trends, and what businesses need to do to succeed with digital. The participants were: Avinash Kaushik | Web Analytics Faculty Chair, Market Motive, Digital Marketing Evangelist for Google Jennifer Cario | Social Media Faculty Chair, Market Motive, President SugarSpun Marketing Brad […]
In the past few months, we’ve added many new features to Adalysis: N-Grams Negative keyword conflicts, cleanup, and management Quality Score analysis Ad Extension usage and more Our goal is to focus users on actionable information and not let people get bogged down in repetitive analysis of trying to find problems. To bring some of […]
As you migrate to Expanded Text Ads (ETAs), you want to ensure your new ads are preforming as well or better than your standard text ads. In order to do that, we’re finding that there’s a few steps you should take: Determine What Ad Groups You Want to Test Not all of your ad groups […]
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November 16, 2016 
Brad 
