Ad Relevance makes up 22% of your visible quality score and it can be a difficult item to work with since it doesn’t always make logical or semantic sense. For instance, an easy way of thinking about relevance is semantically. If the keywords and overall idea is in the ad, then the ad should be […]
We recently did a webinar with Acquisio that dug deeply into Quality Scores. We covered: Each of the quality score components The weighting of each component How to increase each of the sub factors Easy workflows for improving your quality scores And much more The webinar recording is now online and you can view it […]
We just recorded a podcast with Edge of the Web Radio. The podcast covers everything from time management to ad testing. It’s a fun show full of laughter, insights, jokes, and great tips on managing PPC. If you haven’t checked out their podcast before, you should, its had some great guests ranging from Jessie Stricchiola […]
Ad extensions are a crucial part of your AdWords account. You must use them and have them – that’s a given. Most advertisers know and understand extensions these days. However, what we find is that while almost everyone is using them; most accounts have missed applying them to a few campaigns. It might be that […]