Trying to find where your Quality Scores need improvement and what needs to be done to improve them is often a very manual process. Adalysis has been a leader in opening up Quality Score data by showing impression weighted data and even allowing you to sort and filter keywords by individual factors (expected CTR, ad […]
Attribution is a buzzword that if often tossed around to make bidding and channel management seem overly complex. In reality, attribution can be very simple. Or as complex as you want to make it. The first step to working with attribution is to understand not just how a model works, but when to use each […]
Google just made a huge announcement: Exact match keywords can now show for semantic matching queries and not just syntactic matching queries. What this means in reality is that your exact match keywords may show: When the query is in the reverse order of the keyword [New York City Flights] can now match to the […]
Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]
AdWords recently launched a way for you to create specific marketing messages for devices or audiences without having to use ad customizers. These are sometimes called IF ads and other times called Default ads. The advantage of these ads over ad customizers is that since they have ‘default text’ in them; text that shows to […]
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March 29, 2017 
Brad 
