Competing in Google Shopping is tough, but its fundamental to retailers success as it now accounts for more spend than search ads in the USA. To be successful there are 7 key things that you need to do, which are broken down in this infographic. The first is to segment search queries by brand v […]
Google recently announced that you can see more Quality Score data in AdWords including historical Quality Score. Being the first system to let you see and filter on all the sub factors (Expected CTR, Landing Page Experience, and Ad Relevance), we’re all for transparency in reporting. While Google has brought more data to Quality Score, […]
We’ve recently launched a ton of features: Partial pattern and suggested multi-ad group tests Multivariate testing and more bulk ad creation features More keyword & Search Query Analysis Features And now we have two more new features to add to everything we’ve launched in the past month. Ad Groups with 0 Keywords We’ve all done […]
On the heels of launching partial pattern analysis & suggested tests, bulk ad creation and multi-variant testing, we’ve circled back to keywords and search query data to help you out more in the targeting analysis. Keyword Filtering We find that a lot of companies don’t like using 1 and 2 word keywords outside of their […]
A keyword conflict is when you are blocking your ads from showing on active keywords. These are keywords you want to have running; and they aren’t showing your ads due to conflicts. For instance, let’s say this is our keyword list: Blue shoes Blue Nike shoes Green shoes Green Nike shoes etc If our negative […]
You’ve taken a lot of time creating your initial ads; and often you want to change them or create new ads in bulk. Adalysis’s bulk ad creation tools allows you to select many ad groups at once and then create ads within those ad groups at scale. Since you might be selecting ad groups that […]
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May 23, 2017 
Brad 
