We launched the ability to graph out keyword and ad group quality scores and their subfactors a while ago. Ever since; we’ve been looking at common Quality Score patterns and some of the reasons behind those patterns. In this article; we’ll look at the good, the bad, and the truly confusing. The Flatline The flatline […]
Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords and make them negatives in your account While those are the two most common reasons […]
We’ve just launched several new features at Adalysis to make PPC life easier for you. Duplicate keyword view and tools to manage duplicate keywords Keyword checker for adding new search terms as keywords Keyword (and search term, n-gram, etc) data refresh! Bing Ads & Facebook reports Duplicate Keyword Tool When you have a keyword twice […]