We worked with Acquisio, Microsoft, and altima° North America to bring you the 2017 PPC predictions. These predictions and discussion should help you think about what you need to accomplish this year and starting thinking about the future. Some of the big conversations center around: Attribution management & theories Artificial intelligence, machine learning, and heuristic […]
Adalysis monitors a lot of pieces of your account; such as: Keyword conflicts Ad groups with 1 or 0 ads in them Malformed negative keywords Broken URLs And more… In order to make the alerts easier to see and find; we just rolled out an updated alert section. You can expand each section to see […]
Negative keywords are just as important to the success of your paid search account as positive keywords. At their basic level, negatives are filtering words – they stop your ads from showing. At a more crucial level, they can keep your ads from wasting money and impressions on irrelevant search queries, which leads to: Increased […]
Last year, we started pinging every URL in your account once per week to find broken URLs for users. We’ve now gone further and actively monitor all the domains and subdomains within your account. The way the system works, we first will find every domain and subdomain being used across your account. Next, we ping […]
We recently did a great Quality Score webinar with Finch. If you’ve not looked at Finch before; it’s a very interesting software solution for ecommerce accounts. From a Quality Score perspective, in the webinar, we walk through how to work with Quality Score, it’s factors, etc; and then Finch walks through their ‘Wheel of Goodness’ […]
Using all appropriate ad extensions is crucial to managing your PPC accounts. Ad Extensions are not only used in determining ad rank, they allow users to interact with your ads in various ways such as calling you directly from an ad to deep linking to appropriate pages. There no longer seems to be a debate […]
Adalysis has rolled out support and automated testing for more display ad formats. The new ad formats supported are: HTML5 ads Ads created from templates Ads created with ad ideas Lightbox ads Gmail Ads Responsive ads Responsive Ad Support Responsive ads can compete against both text and image ads (so a responsive ad can be […]
Happy New Year! With the new year comes new challenges. What should you be doing today in your accounts? What should you be doing tomorrow? What are the future trends that if you’re not following, you’ll find yourself falling behind the competition? Get answers, thoughts, and insights to these questions and more in this free […]
Most articles on Quality Score are a bit confusing as what you see inside of the AdWords interface and what the articles mention (lowering CPCs, raising positions) are based upon two entirely different numbers. Quality Score, along with your ad extensions and bid determine your ad rank; how high your ad is positioned compared to […]
Quality Score is an important component of managing any PPC account as it can dramatically affect your ad display, positions, and CPCs. To help you understand quality scores and how to increase them, Finch & Adalysis will be presenting a webinar that covers: Quality Score overview How it affects your ad display The factors of […]