As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates are the easiest way to replace the lost piece of information. However, these metrics are […]
When you use broad match, you can show for semantically similar keywords. This means that if you have the keyword laptop, you could show for the search term Alienware Gaming Computer as they are both computers or you could show for something highly related such as laptop or ultraportable. Google does not automatically show you […]
Average position is going away later this year, so it’s time to start looking towards the new metrics and how to use them to find data insights. Some of these new numbers that we’re going to use for our insights don’t exist in the Google Ads interface, so we need to create them our self, […]
I was having a conversation with a large agency in a small country and they had mentioned that their Google Ads rep told them they were the only agency in their country to have ever changed the ad rotation option. While that seems fairly unbelievable (I believe the rep told them that, but it being […]
Google Ads is sunsetting average position in September. After that date, you will no longer be able to access this metric for your current or older data. In this column, we’ll look at why they are making this change, the good, the bad, and what you might need to do prepare for this change. Why […]
There’s a lot of places where you can find inspiration on ad ideas to test. Before you create ad tests, it’s a good idea to understand your overall positioning in the auction and how you need to differentiate yourself from the competition. It’s also worth noting that in many auctions, you will be competition for […]
Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that made it so your exact match terms could show for plurals, misspellings, and different word […]
There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to show them why ‘optimize’ is not working for them; and we’d like to share a […]
Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and even CPA are too often used in choosing winners and losers when they are rarely […]
A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in your data. In those cases, you often jump to your search terms data and do […]
June 19, 2019 
Brad 
