An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]
Thank You for Our Search Award We’re happy to announce that for the 2nd consecutive year; we’ve been awarded the Best PPC Management Suite Award by the US Search awards. While we get to collect the award; this is an award that should also be presented to our customers as they push us to keep […]
We just launched a very exciting update at Adalysis: A new dashboard that will show you many recommendations and to do list items across your account. These items are broken down into three sections: Account alerts: Critical: critical items stop ad serving or testing Impact: how much impact will this change have on your account […]
Competing in Google Shopping is tough, but its fundamental to retailers success as it now accounts for more spend than search ads in the USA. To be successful there are 7 key things that you need to do, which are broken down in this infographic. The first is to segment search queries by brand v […]
Attribution management is one of those tossed-around buzz words that most people don’t know what to do with. Attribution isn’t that difficult. The hard part is knowing what question to ask: What model should I use for bidding? How do I determine if a channel should use ads with strong calls to action or brand […]
Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]
One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses: Rising CPAs The difference in audience touch points over the years How audience targeting can help lower CPAs The types of audience targeting What can be done with audiences How to think about audiences in scale A […]
Audience targeting has long been associated with social advertising, and even before that, it was a tactic that you could use across display networks (before Google even rolled out these options). However, audience targeting is part of paid search – and if you’re not using audience targeting, you’re being left behind in your paid search […]
We’re a big fan of RLSAs (remarketing list for search ads). If you’re unfamiliar with RLSAs; they allow you to group website users into Audiences and then apply one of the following techniques to the audience: Change bids Expand keywords Use different ads Use DSAs for previous visitors only Any combination of the above As […]
B2B (business-to-business) companies often struggle with quality score and ad writing as they are often competing against B2C companies for the same keywords; but only a small segment of the actual search audience. For instance, take the term ‘safety gates’. The most common searcher for this term is a consumer that is looking for a […]
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July 24, 2018 
Brad 
