There is a common fallacy that you don’t need to test RSAs which are now the default ad type. Your ad is one of the most critical elements of your account since it persuades a user to come to your site and take an action. You need to ensure you’re serving the best possible RSAs […]
We’ve been hard at work for the past several months to bring you tools to efficiently manage the transition from ETAs to RSAs and their ongoing management. During that time, we’ve done a significant amount of analysis on ETAs and RSAs, which you can see throughout the RSA series: Part 1 – RSAs vs. ETAs […]
One of the most crucial PPC tasks is negative keyword management. In the past 3-5 years, managing negative keywords has increased in importance and complexity as much, or more, than any other PPC management tactic. There are a few reasons for this. Looser Match Types With the changes to exact and phrase match over the […]
In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength. In this post, we will cover: How many headlines you need to achieve an ad strength score of ‘Excellent’. How pinning affects your ad strength. How ad strength correlates with impressions, CTR and conversion rate. What is Ad […]
Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with […]
In a few months, you will no longer be able to create Expanded Text Ads (ETAs) as Responsive Search Ads (RSAs) will become the default ad type. In getting ready for this transition, we are comparing ETAs and RSAs to better prepare for the upcoming changes. This comparison will let you see how the performance […]
As Responsive Search Ads become more popular, we’ve seen a decline in properly structured ad groups. With Google’s promise of putting the correct ad assets together based upon the search query, creating well-themed ad groups has started to decline. However, even with RSAs, a single ad cannot describe everything. You still need well-themed ad groups […]
The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your primary competitors across your account or by campaign and then use that data to do a full ad analysis for your messaging and ad testing. Trending this data weekly can help see if your competitor’s […]
Google has several ad extensions views, and they are not intuitive as to how to use each one. In this video, we’re going to show you how to use the views for managing, analyzing, and testing your extensions. We’ll walk through: Overview of extension views Determine if you’re missing extensions Find out if Google is […]
Google Ads location targeting settings are not quite always as straightforward as they seem. If you choose to have your ads showing in the US, why do you see people from Germany, France, and Japan clicking on your ads? If you are only targeting Chicago, why do you have clicks from San Francisco? Beyond the […]
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September 16, 2022 
Brad 
