The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your primary competitors across your account or by campaign and then use that data to do a full ad analysis for your messaging and ad testing. Trending this data weekly can help see if your competitor’s […]
Google has several ad extensions views, and they are not intuitive as to how to use each one. In this video, we’re going to show you how to use the views for managing, analyzing, and testing your extensions. We’ll walk through: Overview of extension views Determine if you’re missing extensions Find out if Google is […]
Google Ads location targeting settings are not quite always as straightforward as they seem. If you choose to have your ads showing in the US, why do you see people from Germany, France, and Japan clicking on your ads? If you are only targeting Chicago, why do you have clicks from San Francisco? Beyond the […]
Google Ads Quality Score is made up of 3 primary factors: Expected CTR, Landing Page Experience, and Ad Relevancy. We’ve previously examined how to improve Quality Score and Understanding and improving Landing Page Experience. In this video, we will dig into the Ad Relevancy portion of Google’s Quality Score. While ad relevancy is only 22% […]
Tracking conversions is an essential part of PPC management so that you make data-driven decisions about your account. The deeper you dig into the conversion tracking setup, the more common it is to see mistakes. Many companies regularly audit their search terms, keywords, and ad tests, however, they don’t always audit their conversion settings. When […]
Google Ads is changing how phrase match works as it will become like the current modified broad match. In addition, you will no longer be able to create modified broad match keywords after July. Here are some insights on working with Google’s Broad Match Modifier & Phrase Match Change. We’ve launched two new tools to […]
Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create broad match modifier terms. That means your old phrase match terms will expand to show […]
We recently presented a deck at the Google Marketing Conference that looks at how to adapt your PPC messaging during Covid-19. As consumer behavior and their search patterns have changed during these times, PPC marketers must also adapt to their customer’s needs. We’ve included the full video along with the written transcript. We hope you […]
We have always been grateful to the PPC community for referring businesses to Adalysis, where they can easily manage their PPC account with recommendations and custom workflows across Google Ads and Microsoft Ads. You can now make money off of your referrals with our affiliate program. All you need to do is signup and add […]
There are so many things you can do within Adalysis that setup can sometimes be overwhelming. We’ve been using Adalysis since the beginning and have adopted our own workflow for how we initially get going with a new Adalysis account. In this video, we’ll show you our first 12 steps and explain why we do […]
November 9, 2021 
Brad 
