performance analyzer

KPI Monitoring & Diagnosis: Why did your conversions and conversion rate change?

February 25, 2020 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they are trending upwards) or a tough day full of analysis and changes (when they are going down). As a reminder, this […]

bid adjustments depending on automated strategy

How Bid Adjustments are used by Bidding Method

February 3, 2020 Brad General, Google Ads Insights

Bid adjustments can be very useful in manipulating your bids to hit your target goals. If you find that a certain time of day, audience, or device is doing really well, it’s easy to increase your bids. If you find that there’s an age range or location where you are not doing well, it’s easy […]

Brad Geddes at smx

Where we’ll be speaking in the spring of 2020. Stop by and say Hi

January 28, 2020 Brad General

We’re going to be speaking at several upcoming conferences. If you’re around, please stop by and say “Hi” and we can chat about Adalysis or anything PPC related. Here’s where we’re going to be: Friends of Search Amsterdam, February 4. We’re going to be speaking about the recent match type changes and how to dig […]

Easily Analyze and Manage Your Bid Adjustments with New Adalysis Features

January 17, 2020 Brad General, New Features

We just launched several features that allow you to analyze your bid adjustments, get new adjustment suggestions, and dig into your adjustment data to understand how the adjustments affect your data. Here’s a quick overview of the new features and videos to help you understand what is possible. Bid Adjustment Map: The bid adjustment map […]

KPI Monitoring & Diagnosis: Why Does your CPC and Cost Change?

January 13, 2020 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into investigating changes to your cost per click, which is either very easy to examine or complicated as the factors that can affect CPC can be a bit varied depending on the changes you have made, and your competitors have changed. […]

The Beginners Guide to Pivot Tables for PPC Data Analysis

December 16, 2019 Brad General

One of our favorite PPC analysis tools is the Pivot table. We use them for many different types of analysis, such as: Find where to improve Quality Scores Find match type and query issues Examine Quality Score by landing page Audit ad extensions Fixing duplicate keyword and search term issues Many, many more data types […]

Join us for a Webinar Examining Search Term Management in the New Match Type World

November 20, 2019 Brad General, Search Terms, Webinars

Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK results. Others have seen significant increases in CPAs or decreases in ROAS. For example, in […]

Analyze Your Google Ads Audience Data with this Free Data Studio Template

October 15, 2019 Brad General, Reporting

Analyzing your audience data within Google Ads can be difficult, especially as it crosses over campaigns and ad groups. To make this data easier to visualize and understand, we’ve created a free Google Data Studio report that makes it easier to visualize your audience data. The report consists of eight pages: Audience overview All audience […]

KPI Monitoring & Diagnosis: Why Does Your CTR Change Over Time?

October 8, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to click through rate (CTR), which is one of the more complicated changes as there are so many factors that might be involved. As a reminder, this data doesn’t exist in a vacuum. It’s easiest to see this […]

The Free Google Data Studio Performance Analyzer Template has been Updated with New Information

October 1, 2019 Brad General, Performance Analyzer, Reporting

We’ve updated the Google Data Studio template that we use for the Performance Analyzer KPI monitoring series with several new features. If you’re not familiar with this template, it’s the easiest way to tell data driven PPC stories by just glancing at a metric comparison. The New Features Top & Absolute Top Impression Share As […]

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