Google Ads Quality Score is made up of 3 primary factors: Expected CTR, Landing Page Experience, and Ad Relevancy. We’ve previously examined how to improve Quality Score and Understanding and improving Landing Page Experience. In this video, we will dig into the Ad Relevancy portion of Google’s Quality Score. While ad relevancy is only 22% […]
Tracking conversions is an essential part of PPC management so that you make data-driven decisions about your account. The deeper you dig into the conversion tracking setup, the more common it is to see mistakes. Many companies regularly audit their search terms, keywords, and ad tests, however, they don’t always audit their conversion settings. When […]
Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create broad match modifier terms. That means your old phrase match terms will expand to show […]
We recently presented a deck at the Google Marketing Conference that looks at how to adapt your PPC messaging during Covid-19. As consumer behavior and their search patterns have changed during these times, PPC marketers must also adapt to their customer’s needs. We’ve included the full video along with the written transcript. We hope you […]
We have always been grateful to the PPC community for referring businesses to Adalysis, where they can easily manage their PPC account with recommendations and custom workflows across Google Ads and Microsoft Ads. You can now make money off of your referrals with our affiliate program. All you need to do is signup and add […]
There are so many things you can do within Adalysis that setup can sometimes be overwhelming. We’ve been using Adalysis since the beginning and have adopted our own workflow for how we initially get going with a new Adalysis account. In this video, we’ll show you our first 12 steps and explain why we do […]
We’ve rolled out the analysis and bid adjustment data that you can perform for a device, demographic, location, and other bid adjustments within Adalysis. With the new system, you can easily: View audience data Set bid modifiers See the last bid modifier change data Aggregate various audience data together to see how your audiences are […]
Google Ads launched Responsive Search ads (RSAs) in 2018. The goal was that you could just write several headlines and descriptions, and Google would figure out the best combination of lines to show to any user. When they launched, there was a lot of speculation that Google would retire the current Expanded Text ads or […]
For some, working from home is a joy. The random distractions from the office fade away, and it’s easy to just focus on getting some work done. That’s a common benefit when you are not forced to work from home every day. In these uncertain times, many people are being forced to work from home […]
In our continuing series on KPI Monitoring & Diagnosis, today, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they are trending upwards) or a tough day full of analysis and changes (when they are going down). As a reminder, this […]
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August 10, 2021 
Brad 
