How to Work with the Latest Google Ads Match Type Changes

September 24, 2019 Brad General, Keywords, PPC Management, Search Terms

Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match:  Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the same meaning. Modified broad:  All the terms designated with a + sign (or close variations […]

New Features: Bulk Create RSAs & Examine Ad Text Heatmaps

September 23, 2019 Brad General, New Features

We’ve just launched a new feature to bulk create RSAs (responsive search ads) based upon your ETA data. This should make it easy to create RSAs based upon your top ETAs in an ad group without having to go and examine every single ad and take too much time analyzing your ads just to create […]

The 2019/2020 Version of The State of PPC Report is Now Out. Claim Your Free Copy.

September 17, 2019 Brad General

The State of PPC is based upon aggregated survey data from PPC Professionals. This 45 page report looks at trends for in-house and agency marketers and can help you understand how the world at large is viewing PPC these days. The report covers a variety of topics: About This Report and The Data The Participants […]

We’ll be Speaking in Berlin in October. If you’re there, stop by and say Hi

September 12, 2019 Brad General

We’re going to be at SMX Advanced in Berlin from September 29 to October 1st. If you’re in Berlin or at the show, please stop by and say, “Hi”, and feel free to ask us any questions about Adalysis or PPC. I’ll be speaking at two sessions. The first is a full day workshop on […]

KPI Monitoring & Diagnosis: Why Does the Number of Clicks You Receive Change Over Time?

September 10, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Click Volume. There are several reasons that your clicks change when comparing two time frames. The most common is that your overall impressions changed. If your impressions go up or down, then in most cases, you will […]

PPC & KPI Monitoring: How to Diagnose Lost Search Impression Share Rank & Top Impression Share Changes

September 4, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Impression Share Lost due to Rank and Top Impression Share Metrics. These two metrics are highly related as having a high absolute top impression share percentage or a high top impression share percentage is directly related to […]

PPC & KPI Monitoring: How to diagnose and work with Impression Share Loss due to Budget

July 25, 2019 Brad General, Performance Analyzer

We’re continuing our series on KPI monitoring & diagnosis by taking an in-depth look into why you lose impression share due to budget. This is often referred to as Lost IS (budget) in the Google Ads interface. From a pure definition standpoint, impression share loss due to budget is essentially when you do not have […]

The All New Reimagined Adalysis Dashboard & User Interface

July 24, 2019 Brad General, New Features

We just finished launching the new dashboard, which should help you streamline your workflow and quickly discover all the tools contained within Adalysis. One of the most exciting new features is the ability to take action from the dashboard. When you see an alert, you can take action directly from the dashboard, or you can […]

PPC & KPI Monitoring: How to Diagnose Changes to Your Impression and Search Volume

July 16, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to impressions and search volume and what leads to these changes. To arrive at these metrics, we’re using some basic math. Impressions are the number of times your ads were displayed by the level you are looking at […]

How are you using Machine Learning? Please take this 1 Minute Survey

July 11, 2019 Brad General

Is the promise of machines making your life easier just hype or actual reality? Where is machine learning useful? Do you find it’s great for bidding but terrible for ad writing? We’re partnering with Hanapin to survey the industry and gleam insights into what you actually think about machine learning. The survey will take you […]

Discover the issues in your Google Ads Account … and how to fix them fast!

Check Your Account For Free!
14 Day Free Trial. No Credit Card Required

PPC Marketing Tips

Subscribe to our blog and receive free, powerful marketing tips delivered directly to your inbox.

Around the Web

How well is your account performing?

Find out, in minutes, what your account score is with our FREE audit report.

Get my account score