As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates are the easiest way to replace the lost piece of information. However, these metrics are […]
Google’s display network has a tremendous amount of reach and targeting options. You can use it to reach 90% of the internet across more than 2 million websites, videos, and apps. While there is a lot of available inventory, the targeting options can quickly become overwhelming. For example, you could target your ads to: Only […]
Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can then see how often each of you appear above each other in the search results […]
Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative ways to use sitelinks. In this article, we’ll look through some of our favorite uses. […]
Our last conference this spring will be SMX Advanced in Seattle. If you’re going to be there and want to chat about PPC, new Google Ads changes, what’s new in Adalysis, please stop by and say Hi. We’ll be kicking off the show with a full day workshop on Google Ads. We’ll go through many […]
PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days each month on reporting. Of course, those are averages. For those who have automated reporting […]
One of the most common questions people ask is how changing their budget will affect their data. There are a few ways to look at this question to get an answer. The first place to examine is your Impression Share Lost Due to Budget. This is also known is Lost IS (budget). If your impression […]
When you use broad match, you can show for semantically similar keywords. This means that if you have the keyword laptop, you could show for the search term Alienware Gaming Computer as they are both computers or you could show for something highly related such as laptop or ultraportable. Google does not automatically show you […]
When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to get their ads off of apps. The reason most people want their ads off of […]
Average position is going away later this year, so it’s time to start looking towards the new metrics and how to use them to find data insights. Some of these new numbers that we’re going to use for our insights don’t exist in the Google Ads interface, so we need to create them our self, […]
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June 19, 2019 
Brad 
