How to Graph the New Top and Absolute Top Impression Rate Google Ads Metrics vs Conversions, CPA and Other Data

June 19, 2019 Brad General, Google Ads Insights

As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates are the easiest way to replace the lost piece of information. However, these metrics are […]

Google Display Network Bootcamp: If you are still getting started with GDN, join us to create your road map on starting and expanding your GDN presence

June 13, 2019 Brad General, PPC Management

Google’s display network has a tremendous amount of reach and targeting options. You can use it to reach 90% of the internet across more than 2 million websites, videos, and apps. While there is a lot of available inventory, the targeting options can quickly become overwhelming. For example, you could target your ads to: Only […]

Get More Auction Insights Competitor Information with this Free Data Studio Template

June 11, 2019 Brad General, Reporting

Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can then see how often each of you appear above each other in the search results […]

Running out of Ideas for Sitelinks? Here are 20 More Suggestions for You to Try

June 4, 2019 Brad Ads, General

Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative ways to use sitelinks. In this article, we’ll look through some of our favorite uses. […]

Stop by and Say Hi at SMX Advanced at our Workshop, Sessions, or Just Around the Show

May 21, 2019 Brad General

Our last conference this spring will be SMX Advanced in Seattle. If you’re going to be there and want to chat about PPC, new Google Ads changes, what’s new in Adalysis, please stop by and say Hi. We’ll be kicking off the show with a full day workshop on Google Ads. We’ll go through many […]

Automate your PPC Reports for Free – We’re Giving Away Google Ads Reporting Templates for Data Studio

May 14, 2019 Brad General, Reporting

PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days each month on reporting. Of course, those are averages. For those who have automated reporting […]

What Happens When you Change Your PPC Budgets?

May 7, 2019 Brad General

One of the most common questions people ask is how changing their budget will affect their data. There are a few ways to look at this question to get an answer. The first place to examine is your Impression Share Lost Due to Budget. This is also known is Lost IS (budget). If your impression […]

How Using Broad Match Can Lower Your CTR as Your Quality Score Increases

April 23, 2019 Brad General, Google Ads Insights

When you use broad match, you can show for semantically similar keywords. This means that if you have the keyword laptop, you could show for the search term Alienware Gaming Computer as they are both computers or you could show for something highly related such as laptop or ultraportable. Google does not automatically show you […]

How to Use the Little Known Google Ads Account Level App Exclusion Blocker

April 16, 2019 Brad General, PPC Management

When Google Ads retired the much loved feature, last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to get their ads off of apps. The reason most people want their ads off of […]

How to Graph the New Impression and Click Share Metrics to Find Data Insights in Your Google Ads Account

April 9, 2019 Brad General, Google Ads Insights

Average position is going away later this year, so it’s time to start looking towards the new metrics and how to use them to find data insights. Some of these new numbers that we’re going to use for our insights don’t exist in the Google Ads interface, so we need to create them our self, […]

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