How to Ensure You Analyze the Correct Data, Time Periods, Timeframes, and Trends for Diagnosing and Optimizing Your PPC Account

July 2, 2019 Brad General, Performance Analyzer

In our ongoing series about how to analyze data change for the Performance Analyzer (available as a Data Studio template or an Automated Tool for Adalysis subscribers), today we’re going to look at trending. If you want to know what metrics made your account performance go up or down, you need to understand how metrics […]

The Two Videos You Need to Watch to Get Started with Google Data Studio

June 27, 2019 Brad General, Reporting

We use Google Data Studio extensively. It allows you to easily visualize data, create reports, and update the reports. When we talk to in-house and agency members alike, one of the biggest time sinks in the entire company is reporting. While we’ve made Data Studio Templates available for free, some people are struggling to always […]

How to Automate Your Google Ads KPI Monitoring and Easily Put Fixes into Place to Increase Your KPIs

June 25, 2019 Brad General, Performance Analyzer

We’re a big fan of automatically monitoring KPIs and having quick investigation tools into examining why the data changed. Over the next few weeks, we’re going to look deeply into each aspect of the Performance Analyzer tool (available for Adalysis members or via a Free Google Data Studio report). This report can make diagnosing KPI […]

How to Graph the New Top and Absolute Top Impression Rate Google Ads Metrics vs Conversions, CPA and Other Data

June 19, 2019 Brad General, Google Ads Insights

As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates are the easiest way to replace the lost piece of information. However, these metrics are […]

Google Display Network Bootcamp: If you are still getting started with GDN, join us to create your road map on starting and expanding your GDN presence

June 13, 2019 Brad General, PPC Management

Google’s display network has a tremendous amount of reach and targeting options. You can use it to reach 90% of the internet across more than 2 million websites, videos, and apps. While there is a lot of available inventory, the targeting options can quickly become overwhelming. For example, you could target your ads to: Only […]

Get More Auction Insights Competitor Information with this Free Data Studio Template

June 11, 2019 Brad General, Reporting

Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can then see how often each of you appear above each other in the search results […]

Running out of Ideas for Sitelinks? Here are 20 More Suggestions for You to Try

June 4, 2019 Brad Ads, General

Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative ways to use sitelinks. In this article, we’ll look through some of our favorite uses. […]

Stop by and Say Hi at SMX Advanced at our Workshop, Sessions, or Just Around the Show

May 21, 2019 Brad General

Our last conference this spring will be SMX Advanced in Seattle. If you’re going to be there and want to chat about PPC, new Google Ads changes, what’s new in Adalysis, please stop by and say Hi. We’ll be kicking off the show with a full day workshop on Google Ads. We’ll go through many […]

Automate your PPC Reports for Free – We’re Giving Away Google Ads Reporting Templates for Data Studio

May 14, 2019 Brad General, Reporting

PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days each month on reporting. Of course, those are averages. For those who have automated reporting […]

What Happens When you Change Your PPC Budgets?

May 7, 2019 Brad General

One of the most common questions people ask is how changing their budget will affect their data. There are a few ways to look at this question to get an answer. The first place to examine is your Impression Share Lost Due to Budget. This is also known is Lost IS (budget). If your impression […]

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