How to Craft a Compelling Call To Action (CTA)

February 18, 2019 Brad Ad Testing, General

A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are telling a user what to do. Therefore, these ads are often clicked on by users […]

How Do Responsive Search Ads (RSAs) compare to Expanded Text Ads (ETAs)?

February 12, 2019 Brad Ad Testing, General

Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots of stats for ad testing, easily find top combinations, and then create ETAs that were […]

Marc Poirier, Jeff Allen, and Brad Geddes in the webinar on a "Ask the Pros Anything About AI & Machine Learning"

Join Us for Free Webinar on AI & Machine Learning

December 18, 2018 Brad General

AI and Machine Learning are going to dominate a lot of the conversation in 2019. To get the year started off correctly, we’re participating in a webinar with the sole focus to answer your questions about machine learning. Some questions so far: How do I evaluate recommendations? Are people fighting or just accepting machine learning? […]

Heatmap with hourly and daily performance data

New Campaign Alerts & Performance Data

December 12, 2018 Brad General, New Features

We’ve just launched 4 new alerts to help you understand your campaign settings and other performance data. You’ll see these alerts on your dashboard: Clicking on these alerts will take you to the campaign screen filtered by alert. There are several new campaign filters: In addition, you’ll now see a new column “Settings & Performance”. […]

"Owerview" tab in new Google Ads interface

The Top 13 Google Ads Changes of 2018

December 11, 2018 Brad General

2018 brought many changes to Google Ads. Some of these changes are continuing changes due to consumer trends and others are brand new features. Of course, like every year, we say Goodbye to a few friends, and Google Ads wasn’t any different as it sunsetted two much beloved products and features. Without further ado, let’s […]

Jeffrey Baum, Brad Geddes, and Eric Bisceglia on the webinar about "How the Changing Paid Search Landscape Will Impact Marketers"

Free Webinar: How the Changing Paid Search Landscape Will Impact Marketers

October 2, 2018 Brad General

This Thursday we’re doing a webinar on the future of paid search. What will be the biggest impact? Machine learning Voice search & ads GDPR / Legal compliance & privacy issues Attribution Something else? Come and listen to this wonderful discussion about how the world of regulations, consumer choice, machines, technology, and of course – […]

Ad copies creation formulas thumbnail

How to Work with Google’s 3rd Headline & When to Just Ignore It

September 24, 2018 Brad Ad Testing, General

Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these days are: How much control do you want over your messaging? Who is better at […]

Ad group and keywords organization flowchart

Follow An Easy Flow Chart to Properly Organize Your Ad Groups

August 7, 2018 Brad General, Google Ads Insights, Keywords

As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job is just to match to a query to decide if an ad can show or […]

Campaign performance visualisation chart thumbnail

How to Turn Complex PPC Data into Simple Stories

An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]

US Search Awards 17 Winner

Learn How to Improve Your Landing Page Experience Factor for Better Quality Scores

July 10, 2018 Brad General, Tutorials

Landing Page Experience is 39% of your Quality Scores. It’s essential that they are average or above average to maintain good Quality Scores. There’s a lot of misconceptions around what makes up Landing Page Experience as bounce-back rates, dwell times, and long clicks aren’t common PPC terms, yet working on these items can help to […]

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