General Archives - Page 8 of 9

Learn How to Improve Your Landing Page Experience Factor for Better Quality Scores

July 10, 2018

Brad

General, Tutorials

Landing Page Experience is 39% of your Quality Scores. It’s essential that they are average or above average to maintain good Quality Scores. There’s a lot of misconceptions around what makes up Landing Page Experience as bounce-back rates, dwell times, and long clicks aren’t common PPC terms, yet working on these items can help to […]

How to Use Attribution Models to Make Data Driven PPC Decisions

May 1, 2018

Brad

General, Tutorials

Attribution determines how conversion and revenue data is divvied up among clicks when it takes a user multiple visits to convert. According to Nielsen, on average, customers make 6 website visits in the conversion process. That means that if you are not using an attribution model, you are making some of your decisions on incomplete […]

How to Manage AdWords & Bing Ads Negative Keywords

What You Actually Need to Know to Increase Your Quality Scores

April 10, 2018

Brad

General, Tutorials

We could talk about Google AdWords Quality Score for hours (even days). But no one has that much time. So we’ve put together the ‘exactly what you need to know’ guide to Quality Score. There’s no hype, frills, or lots of meaningless charts and data. We get to the point – what you need to […]

Everything You Need to Know about Negative Keywords to Improve Your PPC Results

March 12, 2018

Brad

General, Tutorials

When we think about optimizing PPC accounts; we’re focused on making sure the right ad is being shown to the right person at the right time. We do this through targeting and organization. To ensure these items are working properly, we need to monitor results. Once we’re happy, then our focus is on getting more. […]

Thank You For Helping Adalysis Win the Best PPC Management Platform Again

November 20, 2017

Brad

General, Google ads insights

Thank You for Our Search Award We’re happy to announce that for the 2nd consecutive year; we’ve been awarded the Best PPC Management Suite Award by the US Search awards. While we get to collect the award; this is an award that should also be presented to our customers as they push us to keep […]

Adalysis Wins Best PPC Management Software Suite at US Search Awards

October 17, 2016

Brad

General

Adalysis is pleased to announce that we won the award for the “Best PPC Management Software Suite” presented by the US Search Awards. The award show was hosted at Caesars Palace in association with Pubcon Las Vegas. Adalysis had been shortlisted for Top Innovation and Best Management Suite at the US Search Awards and the […]

Easily Analyze Your Ad Extension Usage

July 5, 2016

Brad

General

Ad extensions are a crucial part of your AdWords account. You must use them and have them – that’s a given. Most advertisers know and understand extensions these days. However, what we find is that while almost everyone is using them; most accounts have missed applying them to a few campaigns. It might be that […]

Google calendar as valuable PPC tool thumbnail

Our Favorite PPC Tool: We’ve Been Using it Consistently Using for 15 Years

June 23, 2016

Brad

General

I’ve been involved in PPC since 1998; and over those years I’ve used a lot of PPC tools from GoToast to PAD to Omniture and many more. There’s one tool that I started using for PPC in 2001 and I’m still using it today: My Calendar. Now most people don’t consider this a PPC tool; […]

How We Decide to Automate a Task

March 10, 2016

Brad

General

We’re big fans of automation; but not everything should be automated. There are a few considerations with automation: Is the process repeatable & consistent? With automation; you’re trusting the system to do the exact same thing over and over without any variation. If you don’t trust all the inputs; then you should not automate the […]

How to work with legal & brand management for better ad testing

November 11, 2014

Brad

Ad testing, General

Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why […]

Learn How to Improve Your Landing Page Experience Factor for Better Quality Scores

How to Use Attribution Models to Make Data Driven PPC Decisions

What You Actually Need to Know to Increase Your Quality Scores

Everything You Need to Know about Negative Keywords to Improve Your PPC Results

Thank You For Helping Adalysis Win the Best PPC Management Platform Again

Adalysis Wins Best PPC Management Software Suite at US Search Awards

Easily Analyze Your Ad Extension Usage

Our Favorite PPC Tool: We’ve Been Using it Consistently Using for 15 Years

How We Decide to Automate a Task

How to work with legal & brand management for better ad testing

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