Adalysis now supports Bing ETAs. With ETAs in Bing; you can test them against your STAs (standard text ads) or test ETAs vs ETAs. We’ve also converted the AdWords ETA upgrade tool to work with Bing Ads. There are some slight differences in the ETA upgrade tools between AdWords & Bing due to the character […]
Landing page analysis is an important aspect to PPC management; and we’ve launched some new features to make it easy to see your landing page performance and other issues. Landing Page Analysis On the landing page analysis screen, we’ll show you URLs that are used in more than one ad group so you can easily […]
As websites grow and change, URLs have a tendency to change. If you’re in a hurry to create many new ads, it’s easy to make a mistake and mistype a URL. These mistakes result in you spending money sending traffic to broken pages. We’ve just launched a new feature that will alert you when you’re […]
In the past few months, we’ve added many new features to Adalysis: N-Grams Negative keyword conflicts, cleanup, and management Quality Score analysis Ad Extension usage and more Our goal is to focus users on actionable information and not let people get bogged down in repetitive analysis of trying to find problems. To bring some of […]
Adalysis now has support for expanded text ads (ETAs). This is a large change to both ads in your account and how Adalysis calculates the ad test data so please take a moment to understand the changes. How ETAs are Tested ETAs can run on any device and don’t carry a mobile preferred flag. This […]
We’ve rolled out a few improvements to make it easier to work with alerts and historical ad tests. Alert Changes We’ve moved all the alerts into the dashboard and grouped them by where you should take action on the alert. For instance, if you have ad groups with no active ads in them; you’ll find […]
Ad extensions are a crucial part of your AdWords account. You must use them and have them – that’s a given. Most advertisers know and understand extensions these days. However, what we find is that while almost everyone is using them; most accounts have missed applying them to a few campaigns. It might be that […]
We’re on a quest to make managing your overwhelming amount of PPC data much easier. This technique can help you in both Google AdWords and Bing Ads to find negative keywords and insights into your own data. It’s already easy to manage ads, quality score, and make bulk ad changes within Adalysis. We’ve just launched […]
We’re working on an amazing new negative keyword feature; but to build it – we need to develop some other functionality along the way and we’re happy to announce some of this functionality has been launched. Negative Keyword Conflicts A common problem in accounts is that some of your keywords are being blocked by negative […]
Increasing your quality scores can help you increase your average position or decrease your cost per click or both. The issue with quality score optimization is that it has mostly been manual work since Google doesn’t show all the sub-factors of quality score (landing page, ad relevance, CTR) in an easy to sort and segment […]
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November 16, 2016 
Brad 
