Ad Testing is comprised of both math and creative elements.
At a high level, the steps to ad testing are quite simple:
- Determine your hypothesis
- Decide the test’s scale & testing type
- Choose how you will pick winners
- Setup your tests
- Wait for data
- Take action
However, it’s easy to use non-statistically relevant data or incorrect testing metrics if you don’t understand exactly what you want to know and how to measure how user’s interact with you ads.
We just created an ad testing guide that will walk you through how to scientifically test your ads so you can reach your advertising goals and find insights among your ad data.