We’ve just launched several new features:
The broad match modifier is one out 20+ AdWords management tools in Adalysis. It makes it easy to convert your existing keywords to modified broad match words.
The tool is easy to use:
Once you select the keywords and click the button, you’ll see some options for these keywords:
An easy way to get started with this tool is to examine your overall broad match usage. You can do this by filtering for true broad matched words with one click:
We already show ad group & keyword quality score trends; and now you can see this same trend history for your campaigns.
If you click on the icon for your quality score history; you’ll see the history of that campaign:
You can see ROAS columns (Conversion value/Cost) for keywords, search terms, and ad groups across the account:
This means you can now create custom alerts based upon your ROAS data:
If you click on a keyword, you can now:
In the landing page analysis section, you can see the aggregated information for each URL used in multiple ad groups; which helps see which pages have a lot of low landing page quality score impresisons and keywords being pointed towards a page.
You can now download the analysis or the broken URLs.
We hope you enjoy all the updates 🙂