We just rolled out two new updates. The first is two new tabs on your dashboard to quickly view and segment your account performance data. The second is an upgrade to the Performance Analyzer.
Account Performance Screens
We rolled out two new tabs on your dashboard that will show your account performance data in an easy format to analyze as well as allow you to view your segmented performance data in various visual charts. This will make it simple to quickly see how your account is doing and then find any places where you wish to further investigate your data.
This short video will give you a quick overview of what you can find:
Performance Analyzer Improvements
We added ROAS and the Top Impression Percentage to the Performance Analyzer. In addition, you can now drill down to the keyword level when analyzing the data changes. If you haven’t used this tool before, this video will give you an overview, and this blog post series will show you exactly how to interpret your data.
We hope you enjoy the new updates 🙂