Brad Geddes and Alberto Merola on the webinar "Reverse Engineering the AdWords Quality Score for Lower CPC"

Join us for an In-Depth Webinar on Quality Score

May 26, 2016 Brad Quality Score, Webinars

We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd. There’s a few topics we’ll cover in the webinar. Quality Score Importance Quality Score is one of the most important and least important numbers in your AdWords account at the same time. When its bad, it […]

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Why You Should Always Run Multiple Remarketing Offers

May 24, 2016 Brad Google Ads Insights

Searchers don’t search for the same keywords over and over and over again. People search once, maybe twice, on the same keyword and that’s it. This means that if you are customizing your ads by ad groups (and have good account structure so that the ads are highly related to the keywords and random keywords […]

Dependance of ROAS and number of orders per month on bid type

When Accounts Should Abandon ROAS for CPA Bidding & Testing

May 17, 2016 Brad Google Ads Insights

When you work in ecommerce, the name of the game is ROAS (or ROI, depending on your definitions) management. You deal in margins, hard costs, and you need to ensure that your bidding and testing is accounting for these margins. However, there are times when ROAS fails; and I want to take you through a […]

Quality Score Analysis

How to Diagnose & Increase Your Quality Scores in Adalysis

May 10, 2016 Brad Quality Score

We recently launched several new features to make diagnosing and improving your quality scores in AdWords & Bing easy to do within Adalysis. This quick video tutorial will walk you through the process and give you some quality score insights on how to diagnose and increase your quality scores using these new features. You can see […]

Ads test results

When Should You Create a New Ad Test?

April 19, 2016 Brad Ad Testing

You created an ad test, you waited to accumulate some data, and now you have winners and losers. What do you do next? In reality, you have two simple options: Pause losers & create new ads immediately Pause losers & wait to create new ads There are several considerations to take into account before you […]

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Managing Low Volume Keywords in the Alpha/Beta or Managed/Discovery Workflow

April 12, 2016 Brad Keywords

The workflow often known as Alpha/Beta or Managed/Discovery works like this: Discovery campaign (beta): Use modified broad match keywords When a search query consistently receives conversions; then you make it a negative exact match in the search campaign and add it as an exact match keyword in the managed (alpha) campaign     This structure […]

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The Importance of Ad Extensions in a Sidebarless Google World

April 5, 2016 Brad Ads

Google recently removed the sidebar ads for Google search results; and the focus has been around the overall impact such as: Higher ad position Static CPCs Less total impressions More total clicks All of that information makes sense since there are less ads on the page and a 4th ad above the organic results. However, […]

Ad + Landing Page Testing

How to Test Landing Pages & Ads Together

March 29, 2016 Brad Ad Testing, Google Ads Insights

Ad advertiser recently contacted us and asked a simple question: If I want to test two ads and two landing pages; is this how I should setup my ad test: Ad A to Landing Page 1 Ad B to Landing Page 2 There’s not a simple answer to this question as it depends on what […]

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Easy To Follow Instructions to Increasing Your Quality Score

March 22, 2016 Brad Quality Score

Quality Score optimization is essential to any PPC account. Increasing your quality scores can: Decrease your CPC Increase your ad position Cause your ad to show if its not showing due to poor quality scores Cause your ad to show on more matching queries (depending on match types) There’s two factors to increasing quality score: […]

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10 Steps to improving Landing page experience.

March 15, 2016 Brad Google Ads Insights

Are you fed up of seeing “landing page experience below average”? In this article I’m going to be explaining just how heavily weighted landing page experience is, in the quality score algorithm, with the aid of big data case studies from Wordstream, Adobe and Adalysis. I’m also going to be walking you step by step […]

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