Filtering ad group alerts thumbnail

Adalysis Has a New Dashboard & Other Improvements

August 27, 2015 Brad New Features

New Dashboard The next time you login to your Adalysis account, you’ll be presented with the new dashboard. This dashboard gives you a quick overview of all your test results, which can be segmented by ad type (text or image) and device type. In addition, you can call up information about your multi-ad group tests […]

Filtering text ads

New Features: Working with Non Statistically Significant Data

August 17, 2015 Brad New Features

We’ve just released several new features that allow you to work with single-adgroup tests or multi-adgroup tests that have not yet achieved statistical significance. Single Ad Group Testing Changes When you run a manual test, you can now include results that have not achieved at least 90% confidence.   With those results, you can also […]

Download icon to export the data

Data Exports Are Now Available in Adalysis

August 10, 2015 Brad New Features

We just launched one of the most requested feature enhancements in Adalysis – Data Exports. You can export your data for: Single ad group (image & text) automated tests manual tests (You can run a test using any criteria and download the data) saved tests Multi ad group (image, text, and labels) automated test manual […]

New "Multi-Adgroup tests" tab

It’s Now Easier to Navigate Through Adalysis

July 27, 2015 Brad New Features

We’ve updated the interface to make it easier to navigate between your testing types. When you next login, you’ll see one Single Ad Group and one Multi-Ad Group tab. You can then easily switch from text to image ads from within the tab and then further navigate to automated, manual, and saved test results. To […]

Manual saving test results

New Adalysis Features: Manually Save Results, Ad Suggestions, Create Ads from Drafts, and More

June 23, 2015 Brad New Features

We’ve just added several features that should make your ad testing with Adalysis even easier. Manually Saving Test Results Whenever you take an action from the testing screens, we save your test history so you can review it later. You can manually save test results from any of the main testing screens. All you need […]

Changing thresholds for manual tests

New Adalysis Features: Testing paused ads, refreshing labels, and more

May 28, 2015 Brad New Features

We’re just launched a few new Adalysis features that should make your ad testing even easier Analyzing Paused Ads In the past, we’ve only counted live ads in your billing (these are ads that are active in an ad group and campaign that are also active) in order to keep your bill as low as […]

Ad group filters

New Adalysis Features: DSA Testing & Ad Group Filtering

April 2, 2015 Brad New Features

DSA Testing You can now test Dynamic Search Ads (DSA) with Adalysis. As with text ads, all DSA ad tests will be segmented by effective device. So if you have an ad group with two DSA mobile ads and two DSA all device ads, we will treat these as two different ad tests and continue […]

Conv. Value / Cost

Inside the Ad Testing Metrics: ROAS & ROI

April 1, 2015 Brad Ad Testing

This week we’re going to focus on using ROI or ROAS as your testing metric. If you are dynamically passing your conversion values to AdWords; then you’ll have a column known as Conv. Value/Cost in your account. This stands for Conversion Value / Cost.     This value is calculated based upon how you’re passing […]

Saved Test Results button

Historical Test Results Are Now Available for Multi-Ad Group Tests

March 24, 2015 Brad New Features

We recently announced that you can see your single ad group historical tests results within Adalysis.  You can now see these saved test results for multi-ad group testing as well.     If you click on the date range, you can see the details for the patterns. With single ad group tests, the only action you […]


Understanding Your Testing Metrics: ROAS vs ROI vs Conv. Value / Cost

March 17, 2015 Brad Ad Testing

In next week’s column, we will examine how to use ROAS as an ad testing metric. However, as there is a lot of confusion about ROAS, ROI, and Google’s Conv. Value/Cost metric, we’re first going to dig into these metrics before proceeding to how to use them in your ad testing. The History of ROI […]

Discover the issues in your Google Ads Account … and how to fix them fast!

Check Your Account For Free!
14 Day Free Trial. No Credit Card Required

PPC Marketing Tips

Subscribe to our blog and receive free, powerful marketing tips delivered directly to your inbox.

Around the Web

How well is your account performing?

Find out, in minutes, what your account score is with our FREE audit report.

Get my account score