When you are testing ads, you are constantly changing ad statuses, deleting ads, creating new ones, and taking actions that affect your current information. It’s difficult to see your data backwards in time to when you made a change based upon ad testing data. You can now see your historical testing data in Adalysis. You […]
This week we’re featuring everything you need to know about using CPA (cost per acquisition) as your testing metric. This metric is simply how much you pay for a conversion. This a common metric to use for testing in a few different types of accounts: Lead generation eCommerce when checkout amounts greatly vary eCommerce when […]
This week we’re featuring everything you need to know about Conversion Rate testing. This metric is commonly used for testing as the higher your conversion rate, the more conversions you have once someone clicks on your ad. The biggest downside to conversion rate is that it doesn’t take into account how many clicks your ad […]
This week we’re featuring everything you need to know about click through rate. This metric is one that Google pushes you to use the most as their ad rotation default is set to optimize for clicks, which is the highest click through rate ad. This metric is useful to use for ad testing when you […]
When you are running ad tests, there are generally six different metrics that you can use to determine winners; however, the way they are used can be very inconsistent, and some metrics are misunderstood. Over the course of the next six weeks; we will be featuring one metric per week and taking a deep dive […]
Many companies pay large amounts of money through corporate research to gain a small amount of information into their customer base. However, you are already spending money with paid search and you can use the insights from that spend to learn a lot about your customers through just good ad testing. The first thing you […]
The goal of ad testing is to improve your overall account performance. However, it is difficult to tell just how your metrics will change based upon pausing your losing ads. Therefore, we just launched a new feature that will show you what would have happened to your metrics if your losing ad wasn’t running for […]
Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why […]
We’ve just launched another great testing feature to help you automate your testing experience known as Draft Ads. Draft Ads allow you to create Ads in advance and then choose replacement conditions in which your loser Ad will be automatically paused and your draft Ad pushed live. With the creation of draft Ads, you can: […]
If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your ability to receive statistical significance data to make testing decisions. […]