Attribution management is one of those tossed-around buzz words that most people don’t know what to do with. Attribution isn’t that difficult. The hard part is knowing what question to ask:
The answers aren’t that hard to discover, if you know the correct question. There are many attribution models; and they all have uses. The real question is what model do you use based upon the question you are trying to answer.
We’ve covered all of this and much more in a webinar specially about attribution. We answer:
The attribution webinar is now online and you can watch it on demand here: Attribution Video.
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