We’re going to be at SMX Advanced in Berlin from September 29 to October 1st. If you’re in Berlin or at the show, please stop by and say, “Hi”, and feel free to ask us any questions about Adalysis or PPC.
I’ll be speaking at two sessions. The first is a full day workshop on advertising with Google. You can see the Advanced Google Ads Workshop agenda here.
I’ll then be speaking on a session about Managing Your PPC Accounts at Scale. Here’s the full description:
Managing a few hundred ad groups is much different than managing thousands or tens of thousands of ad groups. You can’t look at the data for every single ad group when you have thousands of them. No one can write a million ads by hand. To properly evaluate and manage very large accounts, you need specific strategies for building accounts, and managing your data across large sets of search terms, audiences, ad tests and more. You also need to think about additional time and resource to manage the structure. In this session, will take a look into how large enterprise accounts effectively build and manage accounts at scale so you employ these strategies for your own accounts.
You can learn more about SMX Advanced Berlin here.
We hope to see you there 🙂