- 1 Quickly find areas where you still use the old standard text ads (STAs) to ensure all ad groups are upgraded to the new ad format.
- 2 Easily convert an STA to an ETA using flexible copying mechanisms.
- 3 Convert multiple ads with a one button click.
- 4 Customize where the content of the ETA will come from based on complex inheritance rules.
- 5 Find statistically significant test results of ETAs vs STAs to make an informed decision on ETA content.