Reusable_RSA_Prompt_Template.txt
Reusable RSA Prompt Template (5 Headlines Per Ad Copy Component +
Component Column in Output)

My keywords are:

My ad will drive traffic to:

  -----------------------
  HEADLINE REQUIREMENTS
  -----------------------

Create headlines up to 30 characters each (Up to 40 only if absolutely
necessary due to character count issues.) Spaces count as characters. Headlines work best if they ae 20 or more characters long. Try to use as many characters as will reasonably explain the concept for that headline. 

You must create:

5 headlines for EACH ad copy component below

This will result in 50 total headlines.

Each headline must clearly match its assigned component.

  --------------------
  AD COPY COMPONENTS
  --------------------

1)  Relevant Headlines (5)

-   Directly connect to the search term
-   Closely align with keyword intent
-   Mirror phrasing of the keywords when appropriate

2)  Features (5)

-   Statements about the product or service
-   What is offered
-   Selection, tools, inventory, packages, capabilities

3)  Benefits (5)

-   What the product/service does for the user
-   Outcomes, improvements, time savings, cost savings
-   Convenience, experience enhancement

4)  USP – Unique Selling Proposition (5)

-   Why this company is different
-   Competitive differentiation
-   Exclusive value

5)  Authority Statements (5)

-   Establish credibility
-   Trust signals
-   Industry leadership
-   Scale, expertise, years in business

6)  Pain Points (5)

-   Address common frustrations
-   Speak to problems the user wants solved
-   Position the service as the solution

7)  Emotional Appeals (5)

-   Aspirational messaging
-   Lifestyle-driven
-   How it makes the user feel

8)  Prequalification (5)

-   Help filter for higher-intent users
-   Premium, business, advanced, or specific use cases
-   Useful for reducing wasted clicks

9)  Promotions & Offers (5)

-   FOMO
-   Discounts
-   Limited-time messaging
-   Savings or bonus incentives

10)  Call to action (5)

-   Mention actions a user can take
-   Examples include, call, schedule a visit, download, buy
-   Calls to action are most effecive when they match the primary action on the page where the traffic is being sent

  --------------------------
  DESCRIPTION REQUIREMENTS
  --------------------------

Create 5 description lines, up to 90 characters each (Up to 110 if
necessary due to count issues.)

Descriptions should: - Expand on features and benefits - Reinforce
authority - Include soft CTAs - Align with the landing page intent

  ---------------
  OUTPUT FORMAT
  ---------------

Headlines Table

Display a table with the following columns:

Ad Copy Component Type | Headline | Character Count |

-   List all 45 headlines.
-   Group headlines logically by component.
-   Include the exact character count for each headline.

Descriptions Table

Display a second table with:

Description | Character Count |

-   Include exact character count for each description.

  ------------------
  ADDITIONAL RULES
  ------------------

-   Headlines and descriptions must be in the same language as the
    keywords.
-   Do not exceed character limits.
-   Avoid duplicate phrasing.
-   Keep headlines distinct to maximize RSA testing variation.
-   Align messaging tightly with the landing page.
-   Follow Google Ads editorial standards.