Simplify PPC management

Learn more
General

Watch the Video of our SMX Advanced Session: How to Test RSAs Like a Pro

At SMX Advanced we covered a large variety of RSA topics, such as:

  • Why ETAs outperform RSAs
  • How to increase RSAs effectiveness
  • Ad elements you should include in your ads
  • How Ad Strength affects your data
  • What Pinning does to your RSAs
  • Four different ways to test RSAs

We hope you enjoy the session 🙂

Brad

View Comments

  • Great video Brad! We work with clients that have really small budgets, and obviously, every impression is important to them, Pinning headlines really helps us get their ads out of the blocks, They don't have the time or budget to let Google test combinations for 90,000 impressions!

    • Glad to hear you're using pinning. It's so underused by smaller companies that it's hurting their marketing. Good job :)

Recent Posts

5 Steps You Should Take Before Using Broad Match Keywords

Google has once again increased the frequency with which it encourages everyone to use broad match everywhere in their accounts,…

1 week ago

How to use Impression Share Analysis to Get More Google Ads Conversions

Impression Share can be used as a diagnostic tool, along with other analyses, to determine the steps you need to…

2 months ago

Learn the Intricacies of Target vs Max CPA and ROAS Bidding [Video]

Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some…

4 months ago

6 Common PPC Predictions that Will Not Come True in 2024

It's that time of the year when we start thinking about what's coming next. While making predictions for the upcoming…

5 months ago

Join us for Free at SMX Next on November 14-15

SMX Next is fast approaching, and best of all - it is free! Brad will be speaking in the session:…

6 months ago

How Audience Bid Adjustments Work with Target CPA & Target ROAS Bidding

Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment since most of them…

6 months ago