At SMX Advanced we covered a large variety of RSA topics, such as: Why ETAs outperform RSAs How to increase RSAs effectiveness Ad elements you should include in your ads How Ad Strength affects your data What Pinning does to your RSAs Four different ways to test RSAs We hope you enjoy the session 🙂
Google Ads custom audience segments can be a powerful way to reach your target market. Unfortunately, most custom segments aren’t created correctly. These segments either use too many targeting options, skip over vital settings, or are built for mass views as opposed to reaching the correct audience. In this video, we’ll walk you through how […]
Google Ads has two different networks where your search ads can show. The first is the most familiar to advertisers, Google.com, and Google owned sites such as Google Play, Google Maps, Google Shopping, and other Google owned properties. The other network is known as the Google Search Network. These are non-Google owned sites that show […]
The story around RSAs (responsive search ads) is fantastic. You should add several keywords to an ad group and then write an ad with a variety of assets. The magic of Google Ads will then create ads in real time to find what overall combination of assets works best for your account for that specific […]
There is a common fallacy that you don’t need to test RSAs which are now the default ad type. Your ad is one of the most critical elements of your account since it persuades a user to come to your site and take an action. You need to ensure you’re serving the best possible RSAs […]
We’ve been hard at work for the past several months to bring you tools to efficiently manage the transition from ETAs to RSAs and their ongoing management. During that time, we’ve done a significant amount of analysis on ETAs and RSAs, which you can see throughout the RSA series: Part 1 – RSAs vs. ETAs […]
One of the most crucial PPC tasks is negative keyword management. In the past 3-5 years, managing negative keywords has increased in importance and complexity as much, or more, than any other PPC management tactic. There are a few reasons for this. Looser Match Types With the changes to exact and phrase match over the […]
In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength. In this post, we will cover: How many headlines you need to achieve an ad strength score of ‘Excellent’. How pinning affects your ad strength. How ad strength correlates with impressions, CTR and conversion rate. What is Ad […]
Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with […]
In a few months, you will no longer be able to create Expanded Text Ads (ETAs) as Responsive Search Ads (RSAs) will become the default ad type. In getting ready for this transition, we are comparing ETAs and RSAs to better prepare for the upcoming changes. This comparison will let you see how the performance […]
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October 3, 2023 
Brad 
