How to Create Proper Keyword Themed Ad Groups for Google Ads Accounts

January 18, 2022 Brad General, Keywords, PPC Management

As Responsive Search Ads become more popular, we’ve seen a decline in properly structured ad groups. With Google’s promise of putting the correct ad assets together based upon the search query, creating well-themed ad groups has started to decline. However, even with RSAs, a single ad cannot describe everything. You still need well-themed ad groups […]

Finding Competitive & Data Insights using the Auction Insights Report

November 9, 2021 Brad General, Google Ads Insights, PPC Management

The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your primary competitors across your account or by campaign and then use that data to do a full ad analysis for your messaging and ad testing. Trending this data weekly can help see if your competitor’s […]

Understanding & Analyzing Google Ads Extension Data

September 28, 2021 Brad General, PPC Management

Google has several ad extensions views, and they are not intuitive as to how to use each one. In this video, we’re going to show you how to use the views for managing, analyzing, and testing your extensions. We’ll walk through: Overview of extension views Determine if you’re missing extensions Find out if Google is […]

Understanding & Optimizing Google Location Targeting Settings

September 1, 2021 Brad General, PPC Management

Google Ads location targeting settings are not quite always as straightforward as they seem. If you choose to have your ads showing in the US, why do you see people from Germany, France, and Japan clicking on your ads? If you are only targeting Chicago, why do you have clicks from San Francisco? Beyond the […]

How to Increase Your Quality Score’s Ad Relevancy Factor

August 10, 2021 Brad General, Quality Score

Google Ads Quality Score is made up of 3 primary factors: Expected CTR, Landing Page Experience, and Ad Relevancy. We’ve previously examined how to improve Quality Score and Understanding and improving Landing Page Experience. In this video, we will dig into the Ad Relevancy portion of Google’s Quality Score. While ad relevancy is only 22% […]

The Top 10 Google Ads Conversion Tracking Mistakes

July 28, 2021 Brad General, PPC Management

Tracking conversions is an essential part of PPC management so that you make data-driven decisions about your account. The deeper you dig into the conversion tracking setup, the more common it is to see mistakes. Many companies regularly audit their search terms, keywords, and ad tests, however, they don’t always audit their conversion settings. When […]

Working with Google’s Broad Match Modifier & Phrase Match Changes

February 5, 2021 Brad General, Google Ads Insights, PPC Management

Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create broad match modifier terms. That means your old phrase match terms will expand to show […]

Quickly Adapt Your PPC Messages

Adapt Your PPC Messaging to the Current Shifting Consumer Behavior

September 16, 2020 Brad General, Google Ads Insights

We recently presented a deck at the Google Marketing Conference that looks at how to adapt your PPC messaging during Covid-19. As consumer behavior and their search patterns have changed during these times, PPC marketers must also adapt to their customer’s needs. We’ve included the full video along with the written transcript. We hope you […]

Adalysis Launches an Affiliate Program: Make Money by Referring Adalysis

July 29, 2020 Brad General

We have always been grateful to the PPC community for referring businesses to Adalysis, where they can easily manage their PPC account with recommendations and custom workflows across Google Ads and Microsoft Ads. You can now make money off of your referrals with our affiliate program. All you need to do is signup and add […]

Adalysis Workflow: See How our Co-Founder Sets Up His Own Account

June 9, 2020 Brad General

There are so many things you can do within Adalysis that setup can sometimes be overwhelming. We’ve been using Adalysis since the beginning and have adopted our own workflow for how we initially get going with a new Adalysis account. In this video, we’ll show you our first 12 steps and explain why we do […]

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