Meet your PPC copilot

Scale your PPC performance, not your workload. Adalysis audits, monitors, optimizes,
and automates your Google Ads and Microsoft Ads campaigns.

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Trusted by 2,000+ PPC agencies and brand advertisers

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Caterpillar
Uncommon-Goods
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Conrad
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50%
More conversions
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150%
More team capacity
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40
Hours saved/month
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Save time and ditch the spreadsheets

Free your team’s time: automate repetitive, boring work.
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    No more manual checks with automated monitoring and alerts

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    Intuitive dashboards let your team ditch the spreadsheets

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    Bulk update tools built for scale

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    Audit your accounts in minutes with 100+ prebuilt checks

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    Create custom alerts and tailor the system to your needs

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Make better, faster decisions

Stay on top of big-picture trends and small campaign details.
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    Never miss an issue or opportunity again with audits and alerts

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    Track the KPIs that matter to you

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    Spot growth opportunities with budget boost alerts

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    Root cause analysis for performance changes

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    Fix issues without switching screens

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Drive a more predictable ROI

Make your PPC spend count with optimized campaign budgets and up-to-date forecasts.
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    No more over/underspend with budget tracking

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    Set budgets at the account, campaign, or budget group level

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    Automated daily budget adjustments

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    Forecasts are based on account history, seasonality, ad schedule, and recent budget changes

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    Make more frequent account updates through automation

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trustpilot
Ma
Marketing admin

Our prayers have been answered.

Adalysis is what we've been searching for and in an accessible package. We've been able to move away from spreadsheet-based insight reporting, and greatly speed up account health reviews, bidding modifications, and high-level insights. The Google Data Studio report templates are a nice bonus. They blow every other platform in this range out of the water and have stayed current with the ever-changing features, such as RSAs. (Something other platforms have not done.)

trustpilot
KM
KG Media

Adalysis is among the best PPC management tools for Google Ads

We are very satisfied with Adalysis so far. We find the Alerts tab most useful since it points to certain elements in our account that could be improved. The best thing is that most of those things can be improved with just one click. We also like the graphic representation of the account performance report. The reporting section is nice, but we don't use it because we already have custom data studio reports for our clients. We are glad that it also supports Microsoft Ads (former Bing Ads) since we have a few accounts running there as well.

trustpilot
JG
Joshua Gill

Best PPC ad management software I have used in 15 years

We use Adalysis almost every day and compared to Wordstream and Opteo plus some other smaller ones we have used it is hands down the best product. For simple reporting of important metrics like account QS and impression share over time, it is a gem. Since it is a direct API integration, there is no "get" or "post" that complicates the steps needed to make changes. We love it and will be using it for a long time!

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Ca
Catherine
Marketing & Advertising

Ad optimization platform review

I like the overview of the accounts that has key metrics important to our agency, especially the pacing visualizer. I also like that I can easily drill down into areas of importance for optimizations.

trustpilot
MR
Maria Rogers

Great tool

Great tool, which makes data reading and report making for Google Ads so much easier. Saves time and effort. I really love how the data is presented, very understandable formats – diagrams, flowcharts – all visually appealing. Will definitely keep using the tool.

capterra
An
Andrei
Business owner

Great value for the money

Awesome, changed the way I A/B test in Google Ads. I like that it’s not just a tool that pulls data out of Google Ads and has a different interface. It has features like for example from the search terms, you can add them as keywords to other ad groups as well.

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4.7
Based on 200+ reviews on

One platform for all your PPC work

What's the priority for your team?
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Performance monitoring

No more manual checks with 24/7 monitoring. Dig deep into trends with root cause analysis and our Performance Analyzer.

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Performance boosting

Find growth opportunities, without manual data crunching.

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Budget management

Take control of PPC spend and performance with innovative budget tools.

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Rule engine

Create custom alerts. Tailor the system to your needs and approach.

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Bid management

Simple in theory, time-consuming in practice. Let Adalysis help with smart bid automation.

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Quality score management

Make good decisions faster, with custom algorithms to automate your analysis, and highlight trends.

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Keyword tools

Discover a whole suite of tools to make working with keywords and negatives faster. They include duplicate keywords, keyword conflicts, and n-gram analysis.

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Campaign building

Build new campaigns with hundreds of ad groups. Create unique ads using variables from your file.

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Reporting

Access 50 prebuilt templates for clear and insightful reporting. White-label options are available.

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PPC agencies

Win more business. Make time for strategy. Take on
new clients without overworking your team.

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Brand advertisers

Get everyone on the same page. Save time with 40+
essential tools and maximize your ROI.

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Scale your PPC performance, not your workload.

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Intuitive PPC tools, plus expert support

How to manage hundreds of PPC budgets at once

Managing hundreds of PPC budgets across client accounts can be overwhelming. A robust client portfolio is a mark of success. But without the right systems in place, it can quickly become an operational nightmare. Budget management has been a key focus at Adalysis over recent years. We’ve spent a lot of time listening to your […]

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The good, the overhyped, and the missing: Reflections from Google Marketing Live

Last week, I attended Google Marketing Live. Only the first 90 minutes were livestreamed, yet combined with presentations and meetings, you can see the big picture direction of where Google Ads is heading over the next year. We won’t dive into every new feature, as they’re already covered on sites like Search Engine Land. Instead, […]

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How much time can Adalysis really save your PPC team?

‘How much time can my team save with Adalysis?’ It’s a question we’re hearing more and more often. Like most good PPC answers, the honest one is: it depends. Your workflow, team setup, and account complexity all play a role. That said, we know Adalysis consistently saves PPC teams hours of repetitive (and often boring) […]

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