Simplify PPC management
Learn moreWe’re big fans of automation; but not everything should be automated.
There are a few considerations with automation:
Here’s our flowchart for determining automation:
This flowchart was tweeted as I was speaking at SMX and gathered a lot of interest; so I thought we’d show the entire presentation.
Impression Share can be used as a diagnostic tool, along with other analyses, to determine the steps you need to…
Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some…
It's that time of the year when we start thinking about what's coming next. While making predictions for the upcoming…
SMX Next is fast approaching, and best of all - it is free! Brad will be speaking in the session:…
Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment since most of them…
Target and Max bidding are separated by a single checkbox. However, the implications of that single check can be quite…