Simplify PPC management

Learn more
PPC Management

Product Update: Improved Bid Adjustment Alerts, Auto-pause Settings, and Draft Ads Management

We’ve recently launched several improvements ranging from bid adjustments alerts to the automatic pausing of loser ads and draft ads management.

Bid Adjustments can make a big difference to the profitability of your campaigns, but they are easy to overlook and difficult to calculate.

We’ve made a change to how you can manage bid adjustments directly from your dashboard. You can now edit the bid adjustment rules and apply bid adjustments without ever leaving your dashboard. This should save you time in applying these valuable bid changes to your account.

As always, you can dig deeper into the data and run your own custom rules.

Here’s a video looking at the new bid adjustment alerts.

In addition, we’ve added new features to the auto-pausing of loser ads and replacing them with new ones (using draft ads). Here’s a quick overview:

We hope you enjoy the new features 🙂

Brad

Recent Posts

5 Steps You Should Take Before Using Broad Match Keywords

Google has once again increased the frequency with which it encourages everyone to use broad match everywhere in their accounts,…

5 days ago

How to use Impression Share Analysis to Get More Google Ads Conversions

Impression Share can be used as a diagnostic tool, along with other analyses, to determine the steps you need to…

2 months ago

Learn the Intricacies of Target vs Max CPA and ROAS Bidding [Video]

Target and Max CPA/ROAS bidding are the most common automated bid solutions used by Google Ads accounts. There are some…

4 months ago

6 Common PPC Predictions that Will Not Come True in 2024

It's that time of the year when we start thinking about what's coming next. While making predictions for the upcoming…

5 months ago

Join us for Free at SMX Next on November 14-15

SMX Next is fast approaching, and best of all - it is free! Brad will be speaking in the session:…

6 months ago

How Audience Bid Adjustments Work with Target CPA & Target ROAS Bidding

Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment since most of them…

6 months ago